“Who” is Your Goal Market and Biblical Rules that can assist!
In the present day I’m going to be speaking about “who” is your goal market and I’m going to be sharing with you biblical ideas that can enable you to decide that individual. If you’re studying this you might be almost definitely an entrepreneur or a enterprise proprietor and you are attempting to determine learn how to incorporate religion in your corporation. Possibly speaking extra about God and cash, religion and funds. How will we broaden the dominion…whereas additionally serving others in a enterprise type of sense?
My title is Ray Higdon. I assist community entrepreneurs obtain time – cash – freedom with out promoting their soul.
The Wrestle.
Have you ever ever struggled with “who” needs to be your goal market? Who do you have to be speaking to? Who do you have to be conforming your advertising and marketing message to..? Ever struggled with that or is that simply me, as a result of I’ve had that battle. Let me know within the feedback.
What we will do by overthinking our goal market shouldn’t be affect anyone. We don’t remedy any issues as a result of we’re sitting in wonder-land and questioning “who” we needs to be serving and by no means really serve anyone. So as we speak I hope to light up and produce some gentle there with the assistance of the phrase of God. If you’re in community advertising and marketing we really enable you to create time-money-freedom.
Aspect observe: This month will likely be my 12 months anniversary (consider it or not) of coming to Christ, of giving my life to Christ and it has been such an incredible journey. So superior…I’m so grateful. God has given me greater than sufficient Grace, greater than sufficient starvation for the phrase…I’m simply so grateful for our Heavenly Father and all that Jesus did for me and did for you.
My Format.
My format on these is to cowl one or two verses and share a number of takeaways. How I’ve utilized it in my life or or failed at it. Then provide you with methods to use in your life. I attempt to make these very relevant to you, not simply to flex on data however to truly enable you to devise your life and presumably enterprise higher. With these subjects I’m attempting to narrate to enterprise as a result of I do know that’s who I’m known as to serve. “Market ministry proper? I’m not known as to function a pastor however within the market utilizing what God has helped me study all through my whole life (even earlier than I knew Him, He at all times knew me) and now to assist entrepreneurs and enterprise house owners with this type of message.
Let’s Dive Proper In.
In the present day is one among my favorites. I like this message. It really will enable you to establish your goal market in an fascinating manner and its from Second Corinthians 1: 3-4
2 Corinthians 1: 3-4 Paul tells us, “blessed be the God and Father of our Lord Jesus Christ the Father of mercies and God of All Consolation who comforts Us in all our Affliction in order that we could possibly consolation those that are in any Affliction with the consolation with which we ourselves are comforted by God.”
Isn’t {that a} good one? Such a strong verse.
Takeaway primary, “He Comforts Us in all our afflictions.” What could possibly be an Affliction? Properly an Affliction could possibly be…confusion, stress, a confliction, nervousness, bodily ache, one thing you’re experiencing like heartbreak. Proper?
One other favourite verse I’ve is…
1 Peter 5: 6-7 “humble yourselves subsequently beneath the mighty hand of God in order that on the correct time he might exalt you by casting all of your anxieties on him as a result of he cares for you.”
I’m going by way of Matthew (but once more) and it talks about, “you aren’t a trainer since you solely have one trainer, you aren’t a savior you may have one savior, you aren’t a father, you may have one father“… and it talks about “he who exalts themselves will likely be humbled and he who humbles himself will likely be exalted.” In order that goes proper together with the verse above in 1 Peter.
Okay so the primary a part of that is “humble yourselves.” You aren’t your savior. Now have you ever ever heard the phrase “if it’s going to be, it’s as much as me.” Have you ever ever heard that one? I’ve, in truth I lived my whole life that manner up till a 12 months in the past…possibly even longer as a result of I didn’t get this. If we will humble ourselves and cease making ourselves our personal savior then we will solid our anxieties on Him. If we’re the savior….we’ve got to resolve each drawback. If we’re the savior…if we’re exalting ourselves… “if it’s going to be it’s as much as me” then we’ve got to resolve all issues and we’re not in a position to solid our anxieties on him. Humbling ourselves is so necessary. That is all concerning the coronary heart.
Takeaway quantity two, those that are in any affliction (now I’ll be sincere, I’ve learn this verse 100 occasions) that implies that once we are using the consolation we received throughout any affliction we may also help others in any affliction they get. What that is saying is that by sharing how we overcame or survived one thing in our life with God’s assist (and we at all times have God’s assist) we will consolation these with afflictions that we haven’t even had.
Let me provide you with an instance. Considered one of my favourite units of verses,
Genesis 45:8 (That is when he’s revealing himself) “Joseph stated to his brothers come close to to me please and so they got here close to and he stated I’m your brother Joseph whom you bought into Egypt and now don’t be distressed or offended with yourselves since you bought me into slavery for God despatched me earlier than you to protect life.”
So it was not you who despatched me right here however God. Man if we had that type of knowledge…. are you able to have a look at your abuser and say “hey you didn’t abuse me God allowed this to occur so I might serve extra folks.” None of us…what number of can have a look at the person who put them by way of trauma and say “hey hey don’t stress it God allowed the trauma in order that I might serve extra folks.” That’s what Joseph is saying. Are you able to even comprehend that? No, we need to maintain the grudge in opposition to the person who abused us and maintain the trauma and we make ourselves the savior and the decide. We make ourselves the decide and say “they did us fallacious, they deserve my wrath, what they did was fallacious.” Whenever you recuse your self as a decide…that doesn’t imply you’re proclaiming them harmless, it means you’re simply passing the case off. You’re passing the case off to the Heavenly Father…to the precise decide as we’re instructed.
I wanted to listen to that however test this out. How many people have by no means been slaves or bought into slavery however we will relate to Joseph’s story. I’ve by no means been in slavery however the first time I learn these phrases I cried as a result of I assumed “oh what an unimaginable coronary heart of God, what an unimaginable knowledge of God.” It simply blew me away. I cried the primary time I learn this… it was a number of months in the past, however I cried as a result of I assumed “man what wouldn’t it be wish to suppose that manner? To suppose that each person who stole from you, that each person who abused you, each person who gave you trauma, that was really God permitting it in order that you would consolation others in any affliction they’d.”
My pal Michaela has a shirt that claims “however did you die” it’s type of humorous proper? You didn’t die, you survived. God received you out of that mess in order that you would go and serve. If you happen to’ve been by way of a variety of stuff, guess what? All that’s, is proof that you’ve got an enormous calling. How many people have by no means been slaves however we will hear Joseph’s phrases and say “dang…wow that’s highly effective…” Possibly you’ve been by way of some stuff and sharing it’ll give different folks some hope. That’s going to present them some hope that possibly they’ll get out of it. That is why I’m not holding a grudge in opposition to my abusive childhood as a result of it received me into doorways I in any other case couldn’t get in. I bear in mind a number of occasions going and talking to a bunch of both youngsters in foster care or troubled youngsters and so they’re like “who’s this white boy…” Then I share a number of of my tales from my childhood and so they’re like, “oh okay” hastily they join and relate with me. That leads me to takeaway quantity three.
Takeaway quantity three, we’ve got to be weak. If nobody ever is aware of what ache we overcame then they’ll’t achieve hope from what we’ve got been by way of. Now a proverb that’s related to Joseph is “cursed is the person who withholds grain however blessing is on the top of him who sells it.” Now you could not have grain, however what’s grain? Grain is an answer. Whenever you don’t share the issues that you just’ve overcome you’re withholding that resolution, you’re withholding that hope. If solely you shared extra of what you’ve overcome, of what you survived…I do know that you just’re apprehensive about it portray you in a nasty manner, I do know you’re apprehensive about trying good to others as a result of that’s tremendous necessary, proper? They actually care about that…proper? So if you withhold your grain, withhold your resolution, withhold your afflictions, withhold the issues that you just overcame or survived you might be withholding hope.
How I Have Utilized or Failed.
How have I utilized or failed at it? I already gave you one instance, however first one factor that I’m actually known as to do helps entrepreneurs get off the cash and significance hamster wheel. Right here’s what I do know concerning the cash and significance hamster wheel. There’s by no means sufficient. Once I sit down with somebody who has a internet price of $100 million, you realize what they discuss? They don’t discuss gratitude, they discuss who they know that’s price 200 million. Now I don’t routinely sit down with billionaires however I’ve to surprise what number of of them sit down and take into consideration their competitors that has two billion, proper?
What I learn about myself is whether or not I had 1,000,000 {dollars} within the financial institution or whether or not I simply had 1,000,000 greenback day or 1,000,000 greenback month it was by no means sufficient. I at all times wanted extra. Once I didn’t have a lot cash I used to be unhappy, I used to be depressed, cash was my supply. My supply of significance, standing, security, safety, self-worth. My net-worth was my self-worth. That’s the place most individuals are at this level. It’s an IQ check in case you are continually chasing cash and significance. That’s the place you’re attempting to repair your self and attempting to assist your self and also you’re by no means going to get there…that’s by no means going to fill you up as a result of there’ll by no means be sufficient. However….what’s sufficient is the grace of our Lord and Savior Jesus Christ. What’s sufficient is the therapeutic that comes from accepting Jesus into your life so you’ll be able to have cash.
This isn’t a cash bash and those who preach to you that having any cash is unhealthy or no matter they should research up. Ecclesiastes 9:16 “The poor man’s Knowledge is despised; his phrases aren’t heard.” Deuteronomy 8:18 “he offers us the facility to get wealth.” What’s the facility to get wealth? Knowledge and assets. You may have cash. There isn’t something fallacious with that, however don’t have cash have you ever. That’s the place most entrepreneurs are nowadays. They suppose, “if solely I hit that ink 5000 ,if solely I get that bestselling e book, if solely I get on that stage….
I do know as a result of that was me for many of my life. None of these issues that I achieved that I set as objectives really did something to me…it simply made me need extra. So it’s this IQ check of this hamster wheel of how a lot am I going to hustle and grind and never really feel any completely different. You may deny it for some time however I hope that it comes sooner for you for those who’re studying this put up. I needed to make over $30 million and converse on a variety of levels to understand it.
Tony Robbins says, “success with out success is the final word failure.” There’s lots of people experiencing final failure as a result of they’re not fulfilled regardless that they obtain success. Does any of this resonate with you? Is this useful in any respect? A part of my mission is to assist the individual I was as a result of I used to be on the IQ check of the importance hamster wheel which runs the community advertising and marketing business. That’s what all of your prime leaders are pitching, (I don’t say all) however that’s what nearly all of management and community advertising and marketing is…let me lead with my Lambos and accomplishment I achieved. However why don’t you lead with what number of colleges you constructed, why don’t you lead with what number of missions you led? Why don’t you lead with how many individuals you delivered to Christ? Why don’t you lead with who you might be serving to and lead with the folks that you just assist make more money.
Speak about that, however have some gratitude to your Heavenly Father for the presents that He gave you as a result of the presents that He gave you might be superb. If you happen to can step into you can really begin to step into success.
Quantity two. Once more that is coming again to how I utilized sharing my story to know who I’m speaking to and who I’m serving to. About 3 years in the past possibly God allowed me to succeed in a degree of social nervousness that was actually laborious for me. I bear in mind I used to be about to talk at Funnel Hacking Reside for my pal Russell Brunson on a stage in entrance of 5,000 folks in Nashville. I’m about to go on stage and I’m out within the foyer speaking with folks and I don’t suppose this has occurred earlier than however I had a panic assault, I’m hyperventilating. I rushed again to my room and I known as a coach of mine on the time and I’m like “hey man you bought to assist me out man…I’m freaking out and I don’t know why.” I used to be simply freaking out. It wasn’t that I used to be scared to be on stage…I imply I’ve been on larger levels, I’ve been on a variety of levels like that, however I didn’t know what it was (it was social nervousness) however I didn’t perceive why.
I bear in mind watching a Netflix particular about Jerry Seinfeld. Jerry Seinfeld stated, “y’all don’t perceive I can speak with all of you however I can’t speak with any of you” and he talks about how he was snug on stage however when he would come off stage and other people would speak to him in a extra of a social one-on-one type of situation he would freak out. I knew precisely what he was speaking about…I knew precisely. I’m like “oh yeah that’s me.” I bear in mind talking on levels during the last 10 – 14 years and I might rock it out, standing ovation….folks like “yay! superior! woo! “and I might come off stage and I might have the overwhelming urge to hurry again to my room. I might return to my room on my own simply sitting there…possibly watch a film or one thing and I didn’t know why. Now that conduct was mistranslated, folks would suppose “oh he doesn’t hang around…..oh Diva….oh he should suppose he’s higher than everyone…..ahh received it… received it.”
I didn’t know what it was however it wasn’t that….I used to be so uncomfortable simply connecting with folks and I didn’t perceive it. After God allowed that prime intense social nervousness panic assault I dug into it. I stated, “wait a minute…I’ve to determine this out.” I went to my pal Elliot Row. I’m going to present him a shout out! I went to Elliott and I stated, “Elliot bro you’re a hypnotist assist me perceive this man…. What the heck’s fallacious with me?” That’s what I wished to know. What’s fallacious with me? Now I wasn’t of Christ again then, I didn’t perceive Christ. He knew me, I didn’t know Him. So Elliot by way of a sequence of workout routines helped me bear in mind one thing that occurred to me that was fairly important. Within the third grade my trainer knew that one thing….I imply I can’t converse for her however I think about what occurred is she knew that one thing’s off with this child. One thing’s somewhat off with this child and so she had me begin assembly with the steerage counselor. I don’t know why I don’t even know what a steerage counselor is….
I began assembly with this steerage counselor and it was this younger fairly girl. She was younger….I imply clearly I used to be youthful… proper? I begin assembly together with her and I begin trusting her and I begin sharing the various things which are occurring at dwelling. I began sharing the type of hell I used to be being put by way of. This goes on for most likely weeks or months I don’t know. Then sooner or later I confirmed up for our weekly assembly and in that room was my dad and my stepmom. She proceeds to inform all of them the issues I’ve ever informed her as a result of she thought the tales have been simply too outrageous and that I actually wanted extra consideration at dwelling. Properly as you’ll be able to think about I received some consideration at dwelling that day, not the great form. That was a nasty day. That was additionally the day I ended trusting all human beings, as a result of I had trusted this individual. I had informed her all of the issues that I’d by no means informed anyone else and he or she had utterly betrayed me.
When you may have somebody in your life that possibly isn’t actually open about sharing stuff with you it will not be that they’re boastful it could be that they have been drastically betrayed and a sequence of security mechanisms and applications have been created in them to stop them from being harm like they have been previously. Now I’m not making excuses for anyone however I’m telling you that’s my story. See I didn’t understand that I equated connecting with others socially as harmful as a result of I’d been so betrayed previously that equated to psychological harm – bodily harm, that as somewhat child in third grade a sequence of applications have been created to stop that from ever occurring once more.
Now the primary time I shared that story I used to be in New Orleans and I simply found it. I shared it on stage at my pals Angel Fletcher and Ryan Higgins crew occasion and I had a consumer come as much as me. (Damage unhealthy the primary time I shared this story……) Consumer comes as much as me and says “you realize what that makes a variety of sense. I simply thought you didn’t like me.” That hit me laborious as a result of I assumed what number of years have I been making folks suppose that I don’t like them. What number of years have I been making folks suppose that I used to be boastful or thought I used to be higher than them as a result of I wouldn’t join with them. I wasn’t even doing this consciously.
My pal Josh despatched me a reel from one of many gurus from India (I neglect his title) and he stated, “you realize if you’ve been by way of trauma you’ll be able to both select to be smart or be wounded.” No you’ll be able to’t….If you happen to have been abused as a child. I didn’t select to be smart or wounded. I used to be wounded and my physique, my neurochemicals created a set of applications to stop that from occurring once more. I didn’t select within the third grade, “what am I going to study from this or am I going to be wounded.” I didn’t select.
That’s loopy. You didn’t select the rationale you’re not constant in your corporation. It’s since you made an commentary as a child that drew the fallacious conclusion to success. If you happen to’re not constant I guarantee you, you didn’t select. It’s simply you may have an incorrect definition of success based mostly on observations you made as a child. In case your mother and father have been rather well off after which they misplaced all of it…you created a security mechanism that stated, “effectively for those who make a bunch of cash you’re simply going to lose it so let’s not undergo that ache.” or for those who had mother and father that made a bunch of cash and ignored you, you drew the conclusion that… “let me by no means have a bunch of cash as a result of then I’ll ignore my youngsters and I by no means need them to really feel the best way I felt.
The primary story.
The primary story that I can consider round this (and I actually consider) it’s not less than the primary time that I felt God’s nudge. I didn’t realize it was God’s nudge again then. In 2009 I attended an occasion known as the Landmark Discussion board in very bizarre circumstances. I’m broke, 1,000,000 {dollars} in debt, in foreclosures, I’ve gone by way of a divorce so I’m not in an ideal place and somebody I don’t know buys me a ticket to the Landmark Discussion board. Very unusual…. so I attended and I spotted…
(I went there pondering, “hopefully I’ll discover ways to make some cash as a result of I’m so broke.” All my payments are late, I’ve one bank card left and all the remainder of them have discovered… “this man’s simply not paying.” I wasn’t opening my mail, it was simply stacked up within the nook till I threw it away. I didn’t need any of that negativity. It was a actuality however I didn’t need it.)
….I attended this occasion and I spotted on day two that I needed to restore my relationship with my dad on a to-do checklist with no precedence. Now I already stated that I had causes to not have a relationship and I hadn’t talked to him in 13 years. On the second day of Landmark Discussion board I reached out to him and I apologized for not being an ideal son and never reaching out to him sooner and that I’d like for him to satisfy his grandsons (who on the time I believe we’re possibly 9 and 10 years outdated one thing like that….he accepts. He even flies us up as a result of I’m broke and didn’t have cash to fly up. He flew us all as much as Indiana the primary week of July 2009 and we created a relationship the place there was nothing. Proper? That went from nothing to one thing. I come again and inside every week I be part of that community advertising and marketing firm that I’m going on to grow to be the primary revenue earner. I make thousands and thousands of {dollars}. Flip round my life, create an entire new profession and I actually attribute forgiving, releasing anger, wrath, justification, all these various things… as that’s what created a gap in my life to even see this chance.
Usually your corporation drawback is a private drawback. I had by no means shared that story as a result of I used to be at all times taught that if you’re a speaker or a frontrunner it’s a must to be Superman, it’s a must to discuss your success, discuss what’s proper about you and the way good, how superior you might be… proper? Nevertheless it was in 2010 my pal Kenneth had just lately written a e book and he requested me to come back and converse in Myrtle Seaside. I’m going to Myrtle Seaside and I’m to do a chance assembly then a coaching. I do the chance assembly and I’m off to the facet. I’m about to do the coaching and I simply get this “discuss your dad” and what’s bizarre! I wasn’t of Christ, I didn’t know Christ. He knew me, however I get this “discuss your dad.” The place did this come from? Not solely the place did it come from however why did I belief it? Why did I take heed to this voice? It’s very unusual. Trying again I can see God works in superb methods. I really feel this “discuss your dad.” I had by no means talked about my dad. I share that story that I simply shared with you and once I end the man that invited me to the assembly comes up….he’s strolling down the aisle with tears pouring down his face….I imply he’s bodily sobbing…he’s tousled.
I’m like “you okay bro?”
And he says, “I can’t consider that you just simply shared that story… (I had by no means shared it. He had by no means heard it.)….I haven’t talked to my dad in 17 years and tomorrow I fly out for his funeral.”
I’m like whoa! That hit me. Again then I used to be such a fan of beating myself up that my quick response was I ought to have informed this sooner… what’s fallacious with me…how come I didn’t share this sooner possibly he would have known as him. Then afterwards I’m like many individuals are hurting. Up till then I’d solely taught enterprise techniques and methods, gross sales and advertising and marketing and I spotted simply how extra severe the issue was and what folks have been going by way of and in order that day modified me. God allowed that to work in me and ever since then I’ve been weak as a result of I spotted how a lot folks want it. Since sharing that story… I’ve shared that story a thousand occasions, most likely I’ve letter after letter, e mail after e mail, direct message after direct message, those that come as much as me at occasions that due to listening to that story they repaired a relationship. In actual fact three tales (this to me is simply wild) three tales of people that reconnected with their fathers after they heard my story they reconnected with their fathers after which their fathers handed away. They actually needed to hear my story or they’d not have reached out earlier than they handed away.
I’m not attempting to color myself up right here. I’m telling you God labored in my life to point out me the significance of being weak in order that others could possibly be comforted. Similar to Joseph. By the best way I’m not the hero, Joseph shouldn’t be the hero, Jesus Christ is the hero.
How Can You Apply This?
How are you going to apply? By the best way somebody requested me, “hey have been you judged if you began sharing your extra weak tales?” After all. I get destructive feedback each single day and all it’s, is a immediate to hope for them, as a result of it’s a revealing of their coronary heart. Each judgmental remark that I get it’s only a revealing of the center. I’m not taking it personally, it doesn’t harm me, it’s only a revealing of the center. The place is your coronary heart? You’ll get some judgment however I might relatively be judged and affect others…than judged and never affect others, since you’re going to be judged. Particularly for those who decide up your cross.
You realize what that time period means? Folks translate decide up your cross as meaning it’s actually painful… bro it’s going to be actually laborious man…effectively why wouldn’t he say that if that’s what they meant. If He additionally stated “take up my yoke, the yoke is simple.” You realize what a yoke is, proper? A yoke is what the oxen stick their head in and there’s two of them in case one stumbles. So why would he say “decide up your cross” if that meant actually robust bro. No decide up your cross was slang again then for “hey you’re going to be persecuted…you may die on the cross so may as effectively decide it up in full advert mission that you just’re going to be persecuted and that persons are going to hate on you since you’re Christian.” That’s what meaning or else if it doesn’t imply that then the yoke is simple conflicts and scripture doesn’t battle. If you happen to suppose scripture conflicts you then’re misunderstanding.
Now how will you apply? Primary, be prepared to have a look at what you may have overcome or survived and see God’s hand in it. Was it truthful that Joseph at 17 years outdated received bought into slavery? That wasn’t truthful. Was it truthful that he was accused by Potithar’s spouse? Was it truthful that after he prophesied to the cupbearer and the baker, that the cupbearer who survived forgot about him. He stated, “bear in mind me…bear in mind me” he actually emphasised that… “Please bear in mind me…get me out of this place…” however the cupbearer forgot about him for two years. Is any of that truthful? None of it’s truthful however all of it was God’s plan to strengthen Joseph, to strengthen the story and to have excellent timing. Something you’ve survived or overcome as a substitute of taking a look at it as that wasn’t truthful, as a result of the extra unfair stuff you had in your life the larger goal and plan God has for you. It means you’re known as to serve lots of people. You’re known as to assist lots of people. You’re known as to present hope to extra folks so be prepared to have a look at what you’ve overcome or survived as issues that helped you with the flexibility and assets and knowledge and luxury to go and assist extra folks which may be very admirable.
Quantity two, be prepared to have braveness. It takes braveness to share what you’ve overcome so that individuals higher relate with you and other people higher resonate with you. Let me let you know…if you wish to promote extra shampoo, if you wish to promote extra weight reduction, if you wish to promote extra automobiles or actual property or no matter…what do you suppose will work higher? You share extra about automobiles, shampoo, or weight reduction or folks higher relating together with your story and seeing you as completely different and also you differentiate them and so they say, “I’ll by no means purchase a weight reduction from anyone else as a result of this individual, they perceive me as a result of they’ve been by way of related issues.” Possibly they’ve been by way of more durable issues. I might completely resonate with Joseph proper. I’ve by no means been bought into slavery however man can I relate with him. I might be impressed, I can have hope from his story.
Quantity three, what are you afraid to share? That’s the story the satan doesn’t need you to share. That’s the story that’s your recreation changer. That factor that you do not need to share is the factor that can assist lots of people. Let me let you know one thing I didn’t need to share, however God informed me to share it so I did. I used to be hooked on porn, completely hooked on porn and it was irrational. Let me let you know this is quite common, however this doesn’t paint me in a very good gentle. You suppose I like sharing that? Trying again it’s gross, it’s disgusting, I’ve a wonderful spouse…what the heck was fallacious with me. Lots of people have the identical set of conditions so by me sharing the issues that I don’t need to share, that don’t paint me in some superior superb gentle…that provides hope to people who find themselves struggling with the identical type of factor or related. That factor that you just don’t need to share is the factor that will break you thru, is the factor that will achieve you extra affect, that will achieve you extra perspective, that will achieve you extra of the folks resonating and relating with you and eager to observe you, study from you, join with you, so that you could convey extra glory to Him the person upstairs.
So…..
Assist the individual you was.
We have now to be as Courageous because the those that want us.
Deliver extra glory to Him by sharing what he helped you thru and know that your trials solely made you stronger and extra relatable.
