Pruvit is a dietary complement MLM firm owned by Terry LaCore of LaCore Enterprises.
BehindMLM first reviewed Pruvit again in 2015. On the time LaCore was reeling from the collapse of Rippln.
Two Rippln principals migrated over to the launch of Pruvit; Brian Underwood and Michael Rutherford.
Immediately Brian Underwood stays Pruvit’s CEO. Michael Rutherford was Pruvit’s Grasp Distributor for years.
In 2023 the enterprise relationship between Rutherford, Pruvit and Underwood broke down. This led to Rutherford submitting swimsuit in opposition to Pruvit, alleging Underwood was a bully.
On the core of Rutherford’s lawsuit was him wanting to chop Underwood off from a lower of his Grasp Distributor earnings.
In August 2023 Rutherford and Underwood got here to a non-public association. This ended litigation between the events.
At the least it did till April 2024, whereby Pruvit filed swimsuit in opposition to Rutherford. Rutherford responded by submitting his personal lawsuit in opposition to Pruvit and Underwood in June 2024.
Rutherford is now not at Pruvit and seems to be having monetary troubles. The end result of each lawsuits stays pending.
Of notice is Rutherford claiming, in his authentic 2023 lawsuit, that his
total commissions had dramatically decreased not too long ago, so he didn’t have the monetary potential to reward some commissions to Underwood.
As of September 2024, SimilarWeb was monitoring ~53,000 month-to-month visits to Pruvit’s web site. 98% of these visits are from the US.
Given it’s been nearly ten years since BehindMLM reviewed Pruvit, as we speak we’re revisiting the MLM firm for an up to date evaluation.
The Firm
As beforehand said, Pruvit is owned by Terry LaCore of LaCore Enterprises. Heading up Pruvit is CEO Brian Underwood.
A full listing of company executives is offered on Pruvit’s web site.
For causes that aren’t clear nevertheless, Pruvit being owned by Terry LaCore (proper) isn’t disclosed on Pruvit’s web site.
Each Pruvit and LaCore Enterprises are based mostly out of Texas within the US.
Pruvit’s Merchandise
Pruvit markets a variety of weight reduction themed dietary supplements.
Complement classes Pruvit markets are shaker bottles, “programs”, assist merchandise, ketones (flagship area of interest) and “VIP”.
Keto//OS Nat (numerous flavors) – “the ONLY exogenous ketone within the WORLD created via a means of pure fermentation”, retails at $133 for a pouch of 20 servings- Keto//OS Professional (numerous flavors) – “filled with MCT’s, which assist to fight the getting older course of, enhance power, and imprüv digestion”, retails at $133 for 20 servings
- Keto//OS Black Label (numerous flavors) – “extra ketones, extra caffeine, extra advantages”, retails at $160 for 20 servings
- Higher//Broth (numerous flavors)- “fully-loaded with ketones, amino acids, protein, N8 Bioavailability Mix, C-Med 100 and nutritional vitamins B6 and B12”, retails at $92 for a pouch of 20 servings
- I-Quick Transformation System – “an intermittent fasting system made higher with Prüvit know-how”, retails at $153
- Keto//Chill (numerous flavors) – “clear gas” that’s “geared for leisure”, retails at $45 for six servings
- Keto//Kreme (numerous flavors) – “particularly formulated to spice up the physique’s pure potential to transform fats into power, rapidly supplying you with a psychological and bodily enhance”, retails at $85 for 20 servings
- Keto//Up (numerous flavors) – “able to drink can of Ketones”, retails at $35.50 for six cans
- Keto Reboot System – “will help you to reset your metabolism by reprogramming your genes to run on fats for gas”, retails at $97
- MCT//143 – virgin coconut enriched mct oil, retails at $52 for 16 servings or $82 for 33 servings
- Mito//Plex (numerous flavors) – “gives unparalleled power and efficiency, and sustained muscle mass”, retails at $52 for 30 servings
- Sign//OS AM/PM – “SIGNAL//OS AM right here is to get your day going and maintain you fiercely targeted, whereas SIGNAL//OS PM has your again when its time to wind down and optimize your sleep”, retails at $111 for 30 servings
Pruvit’s merchandise are additionally out there in numerous bundle packs.
Notice that numerous particular Pruvit taste varieties are locked behind autoship. Ktone Mist is solely out there on autoship (retail prospects can’t even see product particulars).
Though not disclosed on Pruvit’s web site, it’s believed Pruvit’s merchandise are manufactured in home at LaCore Labs.
Pruvit’s Compensation Plan
Pruvit’s compensation plan pays on gross sales to retail prospects and recruited associates.
Pruvit distributors are paid residual commissions via a unilevel group, together with an identical and generational bonus.
Pruvit’s compensation plan additionally comprises numerous “gamification” bonuses.
Pruvit Distributor Ranks
There are thirty-seven distributor ranks inside Pruvit’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- R1 Pruver – generate and keep 50 PV, 200 TV and 250 GV a month
- R1 Pruver 1 Star – keep 50 PV a month and generate 250 TV and 350 GV a month
- R1 Pruver 2 Star – keep 50 PV a month and generate 300 TV and 500 GV a month
- R1 Pruver 3 Star – keep 50 PV a month and generate 350 TV and 1000 GV a month
- R2 Pruver – keep 50 PV a month and generate 500 TV and 1500 GV a month
- R2 Pruver 1 Star – keep 50 PV a month and generate 1000 TV and 2500 GV a month
- R2 Pruver 2 Star – keep 50 PV a month and generate 1500 TV and 3500 GV a month
- R2 Pruver 3 Star – keep 50 PV a month and generate 2000 TV and 4500 GV a month
- R3 Pruver – keep 50 PV a month and generate 2500 TV and 5000 GV a month
- R3 Pruver 1 Star – keep 50 PV a month and generate 3000 TV and 6000 GV a month
- R3 Pruver 2 Star – keep 50 PV a month and generate 3500 TV and 7000 GV a month
- R4 Pruver – generate and keep 100 PV, 5000 TV and 10,000 GV a month
- R4 Pruver 1 Star – keep 100 PV a month and generate 5500 TV and 12,500 GV a month
- R4 Pruver 2 Star – keep 100 PV a month and generate 6000 TV and 15,000 GV a month
- R4 Pruver 3 Star – keep 100 PV a month and generate 6500 TV and 17,500 GV a month
- R5 Pruver – keep 100 PV a month and generate 7500 TV and 20,000 GV a month
- R5 Pruver 1 Star – keep 100 PV a month and generate 9000 TV and 22,500 GV a month
- R5 Pruver 2 Star – keep 100 PV a month and generate 11,000 TV and 25,000 GV a month
- R5 Pruver 3 Star – keep 100 PV a month and generate 13,000 TV and 27,500 GV a month
- R6 Champion – generate and keep 200 PV, 15,000 TV and 30,000 GV a month
- R6 Champion 1 Star – keep 200 PV a month and generate 17,500 TV and 45,000 GV a month
- R6 Champion 2 Star – keep 200 PV a month and generate 20,000 TV and 60,000 GV a month
- R6 Champion 3 Star – keep 200 PV a month and generate 25,000 TV and 75,000 GV a month
- R7 100K Champion – keep 200 PV a month and generate 30,000 TV and 100,000 GV a month
- R7 100K Champion 1 Star – keep 200 PV a month and generate 35,000 TV and 125,000 GV a month
- R7 100K Champion 2 Star – keep 200 PV a month and generate 40,000 TV and 150,000 GV a month
- R7 100K Champion 3 Star – keep 200 PV a month and generate 45,000 TV and 200,000 GV a month
- R8 250K Champion – keep 200 PV a month and generate 50,000 TV and 250,000 GV a month
- R8 250K Champion 1 Star – keep 200 PV a month and generate 60,000 TV and 350,000 GV a month
- R8 250K Champion 2 Star – keep 200 PV a month and generate 70,000 TV and 450,000 GV a month
- R8 250K Champion 3 Star – keep 200 PV a month and generate 85,000 TV and 600,000 GV a month
- R9 750K Champion – keep 200 PV a month and generate 100,000 TV and 750,000 GV a month
- R9 750K Champion 1 Star – keep 200 PV a month and generate 125,000 TV and 800,000 GV a month
- R9 750K Champion 2 Star – keep 200 PV a month and generate 150,000 TV and 850,000 GV a month
- R9 750K Champion 3 Star – keep 200 PV a month and generate 175,000 TV and 925,000 GV a month
- R10 1M Champion – keep 200 PV a month and generate 250,000 TV and 1,000,000 GV a month
- Legend – keep 200 PV a month, have one R10 1M Champion in your downline (wherever throughout first three ranges of recruitment), and generate 300,000 TV and a pair of,000,000 GV a month
PV stands for “Private Quantity”. PV is gross sales quantity generated by retail buyer orders and a Pruvit distributor’s personal purchases.
TV stands for “Group Quantity”. TV is PV generated by a Pruvit distributor and their downline capped down three ranges of recruitment.
GV stands for “Group Quantity”. GV is PV generated by a Pruvit distributor and their total downline.
Retail Commissions
Pruvit distributors earn commissions on personally referred retail buyer orders and people of their personally recruited distributors:
- 50% is paid on new personally referred retail buyer orders after which 25% on subsequent orders
- 10% is paid on new first-level referred retail buyer orders after which 5% on subsequent orders
Residual Commissions
Pruvit pays residual commissions through a unilevel compensation construction.
A unilevel compensation construction locations a distributor on the high of a unilevel group, with each personally recruited distributor positioned immediately beneath them (degree 1):
If any degree 1 distributors recruit new distributors, they’re positioned on degree 2 of the unique distributor’s unilevel group.
If any degree 2 distributors recruit new distributors, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
Pruvit caps payable unilevel group ranges at eleven.
Residual commissions are paid as a proportion of gross sales quantity generated throughout these eleven ranges based mostly on rank:
- R1 Pruver via R1 Pruver 3 Star earns 5% on degree 1 (personally recruited distributors) and 1% on ranges 2 and three
- R2 Pruver via R2 Pruver 3 Star earns 5% on ranges 1 and a pair of and 1% on ranges 3 and 4
- R3 Pruver via R3 Pruver 3 Star earns 5% on ranges 1 to three and 1% on ranges 4 and 5
- R4 Pruver via R4 Pruver 3 Star earns 5% on ranges 1 to 4 and 1% on ranges 5 and 6
- R5 Pruver via R5 Pruver 3 Star earns 5% on ranges 1 to five and 1% on ranges 6 and seven
- R6 Champion via R6 Champion 3 Star earns 5% on ranges 1 to six and 1% on ranges 7 and eight
- R7 100K Champion and better ranked distributors earn 5% on ranges 1 to 7 and 1% on ranges 8 to 11
Matching Bonus
Pruvit pays a Matching Bonus on residual commissions earned down three ranges of recruitment:
- R1 Pruver via R1 Pruver 3 Star earns a ten% match on degree 1
- R2 Pruver via R2 Pruver 3 Star earns a ten% match on ranges 1 and a pair of
- R3 Pruver and better earns a ten% match on ranges 1 to three
Notice that if a R5 Pruver or larger maintains 800 month-to-month PTV, the Matching Bonus price is elevated to twenty%.
PTV stands for “Private Group Quantity”. PTV is gross sales quantity generated by orders by personally referred retail prospects and recruited distributors.
Generational Bonus
Pruvit pays a Generational Bonus on as much as 5 generations of R1 Pruver via R5 Pruver 3 Star distributors in every unilevel group leg.
Pruvit defines a technology in a unilevel group leg when an R6 Champion or larger is discovered within the leg.
The primary R6 Champion or larger in a unilevel group leg caps off the primary technology for that leg. The second technology of that leg begins instantly thereafter.
If a second R6 Champion or larger exists deeper within the leg, they cap off the second technology with the third starting thereafter.
Utilizing this generational construction, R6 Champion and better ranked Pruvit distributors can earn on as much as 5 generations per unilevel group leg.
- R6 Champion via R6 Champion 3 Stars earn 2% on the primary technology and 1% on the second to fifth generations
- R7 100K Champion via R7 100K 3 Stars earn 2% on the primary and second generations and 1% on the third to fifth generations
- R8 250K Champion via R8 250K Champion 3 Stars earn 2% on the primary and second generations, 3% on the third and 1% on the fourth and fifth generations
- R9 750K Champion via R9 750K Champion 3 Stars earn 2% on the primary technology, 3% on the second to fourth and 1% on the fifth technology
- R10 1M Champion and better earns 2% on the primary technology, 3% on the second, 4% on the third, 5% on the fourth and 1% on the fifth technology
Licensed Coach Retailer Bonus
The Licensed Coach Retailer Bonus is generated on each retail buyer and recruited distributor order.
To qualify for the Licensed Coach Retailer Bonus a Pruvit distributor should pay $997 and finishing an “related coaching module”.
The primary part of the Licensed Coach Retailer is paid to the primary Licensed Coach. That is both the referrer/recruiter, or the primary upline Licensed Coach.
10% is then paid to further upline Licensed Coaches, based mostly on rank:
- as much as 2% is paid on new orders generated by the primary upline R6 Champion via R6 Champion 3 Star, as much as 1% is paid on subsequent orders
- as much as 4% is paid on new orders generated by the primary upline R7 100K Champion via R7 100K Champion 3 Star, as much as 2% is paid on subsequent orders
- as much as 6% is paid on new orders generated by the primary upline R8 250K Champion via R8 250K Champion 3 Star, as much as 3% is paid on subsequent orders
- as much as 8% is paid on new orders generated by the primary upline R9 750K Champion via R9 750K Champion 3 Star, as much as 4% is paid on subsequent orders
- as much as 10% is paid on new orders generated by the primary upline R10 1M Champion or Legend, as much as 5% is paid on subsequent orders
Notice that the “as much as” nature of the upline Licensed Coach Retailer Bonus permits larger ranked distributors to earn larger percentages if they’re the primary upline Licensed Coach.
Greater ranked Licensed Coaches may earn handed up percentages from decrease downline ranked Licensed Coaches.
Nothing is ever handed up from R10 1M Champion ranked distributors. They all the time obtain the complete 10% or excellent proportion but to be paid out.
Go MVP Bonus
The Go MVP Bonus pays $500 upon satisfaction of the next standards:
- generate 2000 NPQV
- refer three or extra retail prospects or ds who every place an order producing at the least 80 PV/GV
NPQV stands for “New Private Qualifying Quantity”. NPQV is gross sales quantity generated by referred retail buyer and recruited distributor order quantity inside their first thirty-days.
Pruvit has an affiliate signup possibility that solely pays out on personally referred gross sales quantity exercise. This isn’t the identical as signing up as a Pruvit distributor.
The qualification interval for the Go MVP Bonus begins when a brand new Pruvit distributor both refers a retail buyer or recruits an distributor who locations a product order – inside fifteen days of signing up.
Notice that if a Pruvit distributor fails to start out the Go MVP Bonus inside their first fifteen days, the Go MPV Bonus interval begins on the finish of their fifteenth day.
As soon as began, the Go MVP Bonus could be earned as much as 3 times throughout three “cycle” intervals.
A cycle interval is thirty days, starting from the day the Go MVP Bonus is activated.
MVP Multiplier
The MVP Multiplier kicks in after three Go MVP Bonus cycles have handed (90 days).
To qualify for the MVP Multiplier, a Pruvit distributor should:
- generate 2000 NPQV and
- recruit and/or refer three new retail prospects or distributors who every place orders producing at the least 80 PV/GV
The MVP Multiplier pays $250 per qualification for as much as three consecutive months, following expiry of the Go MVP Bonus.
Go All-Star Bonus
The Go All-Star Bonus pays $1000 if a Pruvit distributor recruits 4 “MVP” distributors inside 120 days of the Go MVP Bonus beginning for them.
An “MVP” is a Pruvit distributor who has certified for a Go MVP Bonus or MVP Multiplier payout.
An extra one-time $1000 is paid out if a Pruvit distributor meets the next standards:
- join as a Pruvit distributor with a 1000 PV bundle or buy 1000 PV price of merchandise inside your first thirty days; or
- generate 2000 PV inside your first thirty days as a Pruvit distributor
VIP Bonus
The VIP Bonus rewards Pruvit distributors for referring most popular prospects (retail prospects on month-to-month autoship).
- generate and keep ten most popular prospects and obtain $150 after which $50 a month
- generate and keep twenty-five most popular prospects and obtain $250 after which $100 a month
- generate and keep fifty most popular prospects and obtain $500 after which $200 a month
- generate and keep seventy-five most popular prospects and obtain $1000 after which $300 a month
- generate and keep 100 most popular prospects and obtain $2000 after which $400 a month plus 0.5 CLT factors
CLT seems to be an inside factors monitoring system utilized by Pruvit. Distributors are purportedly capable of convert CLT to money via Pruvit’s Automotive Bonus.
Notice that a further $1000 is one-time paid out if a Pruvit distributor qualifies for the VIP Bonus for 3 consecutive months throughout their preliminary Go MVP Bonus interval.
3 For Free Program
Pruvit’s 3 For Free Program rewards distributors for referring most popular prospects (retail prospects on month-to-month autoship).
If a Pruvit distributor has referred three or extra most popular prospects, they obtain a free month-to-month autoship order equal to the typical order of their high three most popular prospects (ranked by autoship order quantity).
Notice that the three For Free Program is awarded in “3FF factors” and is capped at $350 per order. Unused 3FF factors expire after 90 days.
Champion Automotive Bonus
R6 Champion and better ranked distributors who’ve held rank for 2 consecutive months qualify for the Champion Automotive Bonus.
The Champion Automotive Bonus pays “as much as $800 in the direction of the month-to-month lease or buy of a luxurious automotive”.
Licensed Coach Acquisition Bonus
The Licensed Coach Acquisition Bonus rewards Pruvit distributors when a personally recruited distributor pays the $997 Licensed Coach payment.
- if the recruiting distributor isn’t Coach Licensed, they obtain $100 and $200 is paid upline to the primary Licensed Coach
- if the recruiting distributor is Coach Licensed they obtain $300
- if the recruiting distributor is Coach Licensed and R6 Champion via R6 Champion 3 Star, they obtain $350
- if the recruiting distributor is Coach Licensed and R7 100K Champion via R7 100K Champion 3 Star they obtain $390
- if the recruiting distributor is Coach Licensed and R8 250K Champion via R8 250K Champion 3 Star they obtain $420
- if the recruiting distributor is Coach Licensed and R9 750K Champion via R9 750 Okay Champion 3 Star they obtain $440
- if the recruiting distributor is Coach Licensed and R10 1M Champion or Legend, they obtain $450
The Licensed Coach Acquisition Bonus pays a further $50 to $120 to the primary upline R6 Champion and better ranked Coach Licensed distributor.
- if the primary Coach Licensed upline distributor is an R6 Champion via R6 Champion 3 Star, they obtain $50
- if the primary Coach Licensed upline distributor is an R7 100K Champion via R7 100K Champion 3 Star, they obtain $90
- if the primary Coach Licensed upline distributor is an R8 250K Champion or larger, they obtain $120
Notice to qualify for the upline part of the Licensed Coach Acquisition Bonus, Licensed Coach certified Pruvit distributors should even have referred ten new retail prospects who’ve positioned an order during the last thirty days.
Becoming a member of Pruvit
A Pruvit distributor membership is $49 yearly.
Pruvit Conclusion
BehindMLM’s authentic Pruvit evaluation targeted on their launch.
There was one product, Keto-OS, and Pruvit’s compensation plan was a lot easier.
Immediately Keto-OS has been rebranded as Keto//OS Nat and Pruvit has added further supplementary merchandise.
Ketosis, or “keto”, continues to be clearly the core focus of Pruvit however I’m glad they’ve dropped the “pee on a stick” advertising.
That is the place the corporate’s identify initially got here from – pee on a stick and “show” you’re in ketosis.
It was gross in 2015 and stays so.
Advertising apart, the time period “keto” was fairly novel again in 2015. That stated, you would possibly know the keto weight loss plan by one other identify, e.g. The Atkins Weight loss plan. The keto weight loss plan Pruvit pushes has been round in a single kind or one other since at the least the Twenties.
That was again in 2015 although and now keto dietary supplements are all over the place. Credit score the place credit score is due although; so far as MLM goes, I consider Pruvit was the primary to explicitly embrace keto in its advertising.
It ought to be famous that Pruvit maintains unique licensing for keto dietary supplements containing Beta-Hydroxybutyrate (“BHB”).
It’s a patent Pruvit and patent holder has sued a number of firms over up to now – the newest of which is Important Well being.
What meaning to you as a shopper when weighing up your keto weight loss plan choices is a query I can’t reply.
On the value facet of issues although, 20 servings of Keto-OS Nat will set you again $133. Different keto complement varieties value extra.
One advertising choice I can’t perceive is Pruvit locking sure flavors and the mist product behind autoship.
If I’m a retail buyer and just like the sound of a selected taste nevertheless it’s autoship locked… I suppose I’m not shopping for something? Don’t actually know what the angle is there.
Shifting onto Pruvit’s compensation plan; the very first thing that struck me was the gamification nonsense.
As above, an excellent chunk of Pruvit’s compensation plan is tied to “gameplay rewards”. Gamification is a advertising tactic to make one thing sometimes boring really feel like a sport.
In Pruvit there is no such thing as a sport, solely a sophisticated mess of bonuses that took me some time to sift via and get my head round.
The entire Go MVP Bonus, MVP Multiplier and Go All-Star Bonus is mainly an prolonged Quick Begin Bonus. The three bonuses do play into one another nevertheless it took far too lengthy for me to dissect.
Thirty-seven Pruvit distributor ranks… c’mon guys, these can simply be consolidated right into a quantity extra manageable. The ranks don’t even individually correspond to any commissions or bonuses.
Subsequent is the Licensed Coach scheme. In a nutshell; pay $997 and earn extra.
Together with incomes a further $1000 via the Go-All Star Bonus for signing up with a 1000 PV bundle, that is blatant pay-to-play.
Pay-to-play in an MLM compensation is a pink flag owing to it being the muse of a pyramid scheme.
Supporting this we’ve got Licensed Coach Acquisition Bonus, whereby Pruvit distributors are actually paid to recruit new Licensed Coaches.
It’s additionally price noting $870 of the $997 paid for Licensed Coach standing is paid out in commissions and bonuses. This places a giant query mark on any worth protection concerning the hooked up coaching module.
All in all it’s totally attainable to enroll with Pruvit, recruit distributors and earn commissions.
The one retail buyer particular bonuses are tied to autoship. That’s not a nasty factor however is clearly not the main focus when each different fee/bonus consists of recruited affiliate buy quantity.
All issues thought-about I believe the vast majority of Pruvit’s company-wide gross sales quantity originates from its distributors. At the least so far as the compensation plan goes, I’m definitely not seeing something to counsel in any other case.
The excellent news is as a potential Pruvit distributor you possibly can consider this your self. Ask your potential upline how a lot of their month-to-month PV is retail quantity (retail prospects on autoship counts).
If it’s something lower than 50% of their very own spend, that distributor is working their Pruvit enterprise as a pyramid scheme.
Sadly Pruvit’s compensation plan doesn’t have any provisions to stop this. Method with warning.
