LimeLife, aka LimeLife by Alcone, has reportedly been bought off to L’Occitane.
L’Occitane, a French private care retailer, purchased into LimeLife in mid 2017.
L’Occitane’s unique buy noticed it purchase a 40% stake in LimeLife’s US operations and 60% exterior of the US. In January 2018 L’Occitane bumped its US stake to 60.48%.
Now, over the previous few days, LimeLife distributors are claiming L’Occitane now owns LimeLife outright.
The acquisition has additionally purportedly seen co-founder and CEO Madison Mallardi step down.
BehindMLM reviewed LimeLife in January 2023, noting its different co-founder Michele Homosexual.
Homosexual’s standing inside LimeLife stays unclear. Homosexual nonetheless has LimeLife on her LinkedIn profile however in any other case hasn’t posted on social media since July 2024.
In any occasion, a successor to Madison Mallardi has but to be named.
Curiously, whereas LimeLife distributors seem conscious of the L’Occitane acquisition, neither L’Occitane or LimeLife seem to have made any public bulletins.
LimeLife was nonetheless energetic on social media and that includes Madison Mallardi as of November 1st, 2024.
Whereas an acquisition announcement will surely clear issues up, we would not get one.
L’Occitane Chairman and Govt Director Reinold Geiger (proper), transitioned L’Occitane from a public firm to a personal firm in April this yr.
As of September 2024, SimilarWeb tracked ~76,000 month-to-month visits to LimeLife’s web site (down 22% month on month). 83% of LimeLife’s web site site visitors orginated from the US.
Pending public affirmation or any additional bulletins we’ll maintain you posted.
