In the present day we’re going to speak about tips on how to market what you are promoting on Fb without cost.
First I’m going to cowl the primary and greatest method to market what you are promoting on Fb without cost. Subsequent I’m going to share with you two different locations that you simply completely must be advertising and marketing that are additionally free. Lastly, I’m going to provide you a few free assets so you’ll be able to construct what you are promoting affordably.
What’s the very best free method to market what you are promoting on Fb proper now?
There’s no query and 0 challengers, it’s Fb reels. Fb reels is the newer piece of Fb which are brief movies. These are brief movies like Instagram reels or TikTok however these are sometimes 20, 30 perhaps as much as 60 seconds lengthy.
Placing up a video in a vertical format to get folks reaching out to you, to get folks participating with you and presumably following you. That is undoubtedly a good time for advertising and marketing. If you’re trying to make extra movies and make extra gross sales, that is such a strong method to do it. We love Fb reels. Of all of the completely different platforms proper now, TikTok, Instagram, LinkedIn..et cetera, we discovered essentially the most traction on Fb reels. We’ve got movies now which have over 1,000,000 views. We even have one scholar with over 10 million views. If you’re critical about advertising and marketing what you are promoting and also you wish to do it without cost, Fb reels is the important thing.
Now the query could be, “what sort of reels do I do?” We’ve got executed loads of exams during the last couple years on what reels or brief movies work greatest. Now Fb reels has not been out for 2 years however TikTok has, which is what they’re modeling it after, and Instagram reels has been out for a few 12 months now. What’s working very well with them are what we name “ask me how” movies.
There’s two forms of “ask me how” movies. There’s the overcomer, “ask me how” the place it’s a video of you sharing a number of the issues that you simply overcame. Possibly you overcame a tricky relationship or a tricky childhood or a studying incapacity or a weight problem, something.
For me there’s loads of issues that I’ve overcome (most likely identical to you) however I overcame rising up in a really abusive residence, I didn’t end highschool on time, I by no means completed school, I went by way of a divorce, I used to be in foreclosures, I used to be lifeless broke twice, I used to be over 1,000,000 {dollars} in debt when the actual property market crashed. So there’s loads of issues that I’ve overcome. Doing these little Fb reels the place I share a number of the issues that I’ve overcome after which I finish with, “ask me how.”
How did I’m going from barely surviving to thriving? “Ask me how.” I get all types of feedback of “how,” “inform me extra,” “the place do I study extra.” Whenever you do it on this method, one in every of your challenges goes to be maintaining with the feedback and also you do. What I’ve observed is after I begin replying to feedback, the views improve and in order that’s a extremely key factor so that you can perceive. The extra you interact, the extra views you will get which goes to result in extra engagement.
Now the opposite sort of “ask me how” is the place you might be highlighting a good thing about no matter it’s that you’re promoting. If you’re promoting a weight reduction product, perhaps it’s you holding up an previous pair of pants which are actually actually massive or one thing and you might be saying “this was earlier than” and after, “ask me how.” Possibly it’s one thing round vitality. Possibly you present your self actually torpid and drained and simply barely there after which the following scene you might be able to go and rocking and rolling. “Ask me how.” Folks which are on the lookout for extra vitality will ask you the way, they may really remark in your stuff. I might completely be following this format, doing the Fb reels and rocking it out.
What are the 2 different locations you ought to be advertising and marketing which are additionally free?
If you will do Fb reels then I completely would recommend you put up them to 2 different locations at the very least. Instagram as an Instagram reel and TikTok. Now I discovered that lots of people perhaps have biases towards TikTok, perhaps they assume that it’s just for younger youngsters. Nicely, as of about six or eight months in the past, there have been over 70 million folks over age 50 on TikTok. The oldest consumer on TikTok is 110 years previous out of Wales. I’m telling you proper now, the “they’re all younger folks” is now not the case relating to TikTok. I’m undecided when it was the case however it undoubtedly has not been the case for at the very least the final 12 months, 12 months and a half. Don’t let that sluggish you down however should you’re going to do a Fb reel, why not roll the cube and put it on Instagram reels and on TikTok. Why not?
Right here’s what we discovered. We discovered {that a} video could do very well on Fb reels however not effectively on different platforms. We’ve got had movies on Fb reels that didn’t do effectively however blew up on TikTok. I’ve a video on TikTok proper now that simply didn’t do effectively on Fb reels for some motive however it acquired 286,000 views on TikTok. You simply don’t know. That is type of like being on the on line casino. You might be on the craps desk and you’ve got an infinite variety of rolls and you could possibly win however it’s not costing you each time you roll, that’s the place, then what number of instances are going to roll? Most likely, hopefully as many instances as doable. Be in keeping with this stuff. I might undoubtedly if you will do a video on Fb reels, add it to Instagram reels even should you shouldn’t have an account there, begin an account, throw it over there, you simply don’t know what may occur.
Let’s hear from you.
Earlier than we get to my final level, I might love to listen to from you. What’s one factor that you simply actually wrestle with relating to advertising and marketing on Fb? Is it that you simply don’t like movies? Is it that you simply’re nervous to be on movies? What do you wrestle with? Drop that within the feedback as a result of we’d like to see how we can assist you. I actually admire your time. I do reply and browse each single remark.
What are the free assets?
If you’re actually wanting to observe how a lot cash you might be spending on stuff, then I wish to load you up with some free assets.
One in all them is my podcast, House Enterprise Income. It’s approaching 9 million downloads. Final month was a fantastic month for us, we had 215,000 downloads. It’s referred to as House Enterprise Income and you may test it out at rayhigdon.com/podcast, that’s on iTunes however you can even hearken to it on different locations as effectively. That’s the place we offer sensible info on tips on how to develop your community advertising and marketing enterprise, tips on how to get extra gross sales, clients, tips on how to do higher advertising and marketing and many others.
One other one is our YouTube channel. I add 20 prime quality movies to it each single month serving to you, the community marketer, actually crush it in enterprise. You may test it out at Higdongroup.com/channel.
The very last thing that I wish to share with you is our five-day prospecting power-up sequence. Now it is a free useful resource that basically breaks down, the place to search out folks to prospect and what to say to them. In case you have ever struggled with the place to find folks to speak to on social media and also you’re not even positive when you find somebody, what do you even say to them? This five-day prospecting power-up sequence will actually allow you to. It’s completely free. Be at liberty to share this together with your crew and should you perceive the dynamics of what it takes to develop a community advertising and marketing enterprise, you need your crew on this, you wish to get them on one thing that’s going to encourage them to do extra prospecting and naturally, this put up proper right here will really assist them with Fb reels and doing extra issues on Fb to crush it. I extremely recommend you seize it right here, Higdongroup.com/5daypowerup. Click on that hyperlink and It’ll ask you to register after which it is possible for you to to realize entry to our five-day prospecting power-up sequence.
I do know that is going that can assist you and my massive encouragement is comply with the instructions. Don’t overthink it, don’t procrastinate, don’t attempt to excellent it, don’t attempt to say “oh, I believe I ought to do it this fashion,” simply strive. It’s solely 5 days of your life. It’s not even a full 5 days, it’s only a small piece of time over the interval of 5 days. Comply with the directions after clicking the hyperlink above and you can be in your approach.
