How do you retain your interior hearth burning? How do you retain the thrill moving into your enterprise? At present Ray solutions the query of easy methods to get again on observe and discover the motivation to develop your enterprise larger and higher.
If you wish to see the total coaching click on HERE or the picture under…
Laser Teaching With Jamie Kanner
Ray Higdon: I’m doing one other laser teaching session with one among our rank maker dwell ticket holders. I’m tremendous enthusiastic about our visitor. Final night time, I posted within the rank maker dwell ticket holder group. I mentioned, “Hey, who want to get some one-onone teaching?” And fairly just a few individuals responded. And I appreciated this individual’s query. So I wished to dive into it. Jamie, how are you?
Jamie Kanner: I’m so nice, Ray. Thanks for having me.
Ray Higdon: She had her yoga lesson in at this time, so she’s feeling fairly Zen. It’s going to be wonderful. And so inform us, how did you get into community advertising and marketing? In order that’s query one, let’s stick there. How’d you get into community advertising and marketing.
Jamie Kanner: Okay. Earlier than I reply your query, I simply need to say rank makers dwell is life altering. I used to be there final yr, the yr earlier than. And the half that’s so particular is that you’ve got so many various, wonderful audio system. So if one individual is just not like, oh, for you, 5 extra are going to be. Actually you over-deliver, you realize that saying beneath promise and over ship? You and Jess simply pour into everybody and over ship and it’s simply a tremendous expertise. So I need to say thanks.
Ray Higdon: Thanks. That’s that’s form, that’s so superior. I admire it.
Jamie Kanner: Sure. It’s true although. So the best way I acquired into community advertising and marketing was, I used to be working in company America. I used to be married. I had a child and I used to be like, there’s acquired to be one other manner. I’m a tough employee and I must earn money for myself. I’d by no means actually recognized very a lot in regards to the business, however I jumped in and was like, zoom. I used to be like, how briskly can I match my company revenue and get dwelling with my child? As a result of I hated leaving her. And that was 29 years in the past and 4 youngsters. So I used to be capable of increase all of my youngsters and be dwelling and earn a considerable revenue for years and years and years.
Ray Higdon: Wow.
Jamie Kanner: And develop.
Ray Higdon: That’s wonderful.
Jamie Kanner: Yeah.
Ray Higdon: I’m curious, was it a pal who launched you? Or how did you discover out about it?
Jamie Kanner: That is so humorous as a result of no, it was not a pal. Some woman put an advert in a paper and I used to be the one one which answered. And so, the unhealthy information for that was I believed that’s the way you constructed a enterprise. That’s the place I actually struggled with easy methods to, at first, catch hearth as a result of I believed, nicely, that’s what you do since that’s how I got here in. So I had an enormous studying curve, however I used to be simply undeterred. I used to be like, I’m getting dwelling it doesn’t matter what it takes.
Ray Higdon: Good. That’s so wonderful. That’s so cool. That’s actually cool. And so your query was … Since you’ve been in the identical firm this complete time, 29 years. That’s spectacular.
Jamie Kanner: The identical firm, sure, for 29 years. I began community advertising and marketing when there was horse and carriage, when there was no web.
Ray Higdon: All of the brochures have been black and white. That’s superior.
Jamie Kanner: We must name and say, “Did Mary order?” That was the one manner we knew how a lot was in … promote, okay? We needed to name, we had fax rolls coming in. It was the Wild West.
Ray Higdon: Good. So what was the query, as a result of I don’t need to mess it up, what was the query you requested final night time?
Jamie Kanner: Okay. So my query was, so after 29 years of being in the identical firm and rising and doing the identical factor, how do you retain that fireplace going? How do you retain that pleasure? As a result of I’m long gone the place of, do you want some extra cash? Regardless that that’s the place I used to be. I wished to match my company revenue and get out of Dodge.
Ray Higdon: Certain.
Jamie Kanner: I’m so distant faraway from that, that I typically suppose individuals can’t essentially relate to me as a result of they’re like, oh, you’ve at all times been like that, profitable.
Ray Higdon: Obtained you. And so, it’s secure to say you’ve been financially free for probably the most half for some time.
Jamie Kanner: Sure. I used to be married for a very long time and we’re financially strong, however I do know I got here for an even bigger objective. I do know I got here to the touch much more lives and I’m feeling like this. My enterprise is like this, and I’m like this.
Ray Higdon: Yeah.
Jamie Kanner: For 4 years now, identical place. Very same revenue, every little thing same-same.
Ray Higdon: Yeah. So I’ll share a fast story with you after which let’s see if we may help you right here. So a pal of mine, a gentleman named Russell Bronson, he co-founded ClickFunnels, he’s one of many smartest entrepreneurs that I do know. Be at liberty to tag him if somebody right here is buddies with them. I simply spent a while with him perhaps a month in the past or one thing like that. And he had a extremely, actually large supply for somebody to purchase his firm, like a extremely insane, unbelievable quantity that somebody provided him to buy ClickFunnels from him. And he requested, as a result of he’s shut buddies with Tony Robbins and he requested Tony Robbins, he mentioned, “Hey man, do you suppose I ought to promote? As a result of it’d be such a cool milestone to promote my firm for this quantity, which is that this ridiculous quantity. And to be sincere, I’m sick of being the CEO”, as a result of at the moment he was.
He likes advertising and marketing, he’s a advertising and marketing nerd, and he would say that, proper? So he loves the advertising and marketing nitty gritty, hates the administration of individuals and stuff. He simply doesn’t like that. And so Tony gave him some actually, actually good knowledge. And that’s, in the event you offered your organization with out your subsequent objective, you’d be depressing. And the rationale I say that’s as a result of now we have to at all times be making a subsequent objective. We’ve got to at all times be , what’s our subsequent goal? And that doesn’t imply revenue. For me, I meditate daily as you most likely know, proper?
Jamie Kanner: [crosstalk] yeah.
Ray Higdon: Yeah. And so, I keep in mind after I first acquired severe about meditation, so there’s a pair methods he says it. So he says like, see your future self. After which the opposite one is, use your coronary heart as a magnet, draw it to you. And so, for some time I might take into consideration cash and I might take into consideration checking account and this and that and this and that. And I used to be lacking a key ingredient, and that was emotion. I simply couldn’t get emotional over that stuff. However after I began occupied with affect, after I began occupied with constructing colleges and proper now we’re engaged on funding a hazard home, which might be right here in our space, that’ll be the center floor for … As an alternative of children simply going to DCF and sitting in a sterile workplace with somebody pounding and the foster mother and father making an attempt to put these youngsters and splitting up the siblings, they might go to this hazard home and get counseling and love and toys and, you realize, and be nicely taken care of emotionally. After which, you see the place it goes from there, however no less than it’s a spot the place the cops know, don’t name DCF, take them to the hazard home and so they’ll be taking excellent care of, proper? And so, that’s the sort of stuff, or seeing individuals have breakthroughs of their enterprise and overcoming trauma and overcoming previous obstacles. That’s what will get me emotional. Now, if I do that specific factor, assist individuals overcome their obstacles, then I ought to earn money, proper? And so it’s extra of, how do I affect extra individuals? The cash ought to come. And so, I might encourage you to simply take into consideration, okay, it is probably not the subsequent rank, proper? As a result of most likely
Jamie Kanner: It’s the subsequent rank. A part of it’s that, you realize what I’m saying? That is my consolation zone. I’m not on the high of the rank.
Ray Higdon: However I might argue that your subsequent rank, if that subsequent rank was actually significant to you, you’d have hit it. And so, I’m throwing on the market that perhaps there’s one thing else sort of like me, like I used to be occupied with checking account and I used to be occupied with this and it simply wasn’t jiving with me. It similar to, no matter. I don’t even log into the checking account. That’s simply not what motivates me, however I ought to, if I present up sufficient cash ought to come, I ought to get extra purchasers, I ought to get extra clients, et cetera. And so, one factor that actually good community entrepreneurs that I’ve seen over time, one factor they’re actually good at is time administration inside their story. So that you don’t ever, and I might counsel towards, you don’t ever have to inform somebody you’ve been within the business 29 years. Now, you’re amongst buddies right here.
Jamie Kanner: Proper.
Ray Higdon: So, in the event you’re in a community advertising and marketing state of affairs, then certain. That’s an honoring of the occupation and exhibiting of the colours and the flag and that’s factor. But when I’m speaking to a stranger, I’m like, “Hey hear, I used to be on the lookout for one thing to interchange my job as a result of I used to be sick and bored with my job. And I used to be sick and drained and never with the ability to increase my youngsters. And so, I discovered this factor and it’s been serving to me try this”. I don’t must say 29 years as a result of I feel 29 years is the place you could be getting individuals disjointed of, do you even keep in mind what it’s like?
Jamie Kanner: Fully. And so they suppose that, oh no marvel, no marvel you made it, however I couldn’t make it as a result of I’m beginning now. That’s an excellent level, Ray.
Ray Higdon: Proper. Simply occupied with what number of … So if we again all the best way out and I don’t know, you need to tie this to your beliefs after all. However I consider that quite a lot of our issues are as a result of the mother and father are too rattling busy. I consider quite a lot of the issues of the world are that the mother and father are simply too rattling busy. They’re working too many roles or they’re away from dwelling or no matter. And I simply take into consideration your story and what number of mothers might you assist see the sunshine and see that there’s risk for them to work at home, to spend extra time with the children, or increase their youngsters the best way that you simply did. And so, you choose and select you realize what you say. And there’s so many nuances. Not that they ever listened to me, however after I recruited docs, I might inform them in the event you’re speaking to a stranger, don’t inform them you’re physician, inform them you’re employed at a hospital. They’ll by no means suspect you’re a health care provider. No, they by no means listened to me and so they wanted their kudos. However there are particular issues, I keep in mind listening to, I gained’t identify them, however I keep in mind listening to in my first firm, you’d suppose that this man was an extended haired surfer two years in the past. Nicely, it seems that was 30 years in the past.
Jamie Kanner: Attention-grabbing.
Ray Higdon: And he talks, however the best way he informed it, you’re like, dang man, it sounds prefer it wasn’t that way back. How way back was it? And so you actually relate with that. And also you’re like, rattling that’s wonderful. He’s doing so good. And so I might not lie, however I might handle the time round your story and miss sure issues. So one little factor with me is, I say I misplaced all of it in actual property. I really don’t usually say I used to be an actual property investor. Most individuals are like, :”Oh, investor, oh, he had cash”. Nicely the reality is, I didn’t have cash actually. I used to be pulling fairness out of my home in an inflated market. So it’s simply humorous cash. Jamie Kanner: Proper. Ray Higdon: However individuals, simply that phrase investor, oh he’s completely different. So I need to determine each piece of my story that makes individuals suppose I’m completely different and I don’t perceive them. And so I might speak about, I misplaced it on actual property and my credit score was shot, which all of these issues are true and folks can relate with them. Jamie Kanner: Yeah. Ray Higdon: So I wouldn’t inform them, “Hey, as soon as upon a time I used to be talking on the street 22 days a month, Vegas, Chicago, Phoenix, Miami, LA promoting large ticket stuff”. I’m not going to say that as a result of that will make me look necessary, nevertheless it doesn’t make them relate with me.
Jamie Kanner: Proper.
Ray Higdon: Does that make sense?
Jamie Kanner: Yeah, so good Ray. So good as a result of I really feel prefer it was so way back that I’m really making the story really feel so way back to them too, in order that they’ll’t
Ray Higdon: Proper.
Jamie Kanner: Yeah. Ray Higdon: I might use phrases like, “Hey, hear, I perceive. I keep in mind after I was grinding away at company world”, I’m not saying a time. I’m not saying how way back, I’m not saying what yr. That I had a beehive or no matter. Okay, not that way back, however I’m going to say, man, I keep in mind precisely the way it was. And simply going into rush hour, coming dwelling, the children need to play, I’m drained and I simply hated it. And so, I met somebody that launched me to this factor and it’s been capable of be elevating my youngsters. I might simply actually scrutinize, is there something that I’m saying for credibility causes? As a result of right here’s how community entrepreneurs turn out to be virtually like … There’s most likely a time period, however they virtually turn out to be battered.
Jamie Kanner: Sure.
Ray Higdon: A community marketer is beat up on a regular basis and also you need to say, hear, hear M and F’er, I’ve been doing it 29 years. You need to flex on them, proper? You need to say, “I make some huge cash”, and also you need to flex on them as a result of there’ll be skeptical and cynical. However once we flex, now they’ll’t relate.
Jamie Kanner: Proper.
Ray Higdon: And so, as an alternative of impressiveness, it’s relatedness. So when individuals hear that, I don’t … If somebody says, “I don’t know that I can do it”, I would say, “Yeah, I perceive. I didn’t end highschool on time. I by no means completed faculty. I’m somebody that didn’t have the best childhood. Dad and mom have been divorced fairly early. And I wasn’t certain I might do it both to be sincere. And all I did was, I adopted the system. I simply listened. I confirmed up, I plugged in and it wasn’t simple going at first, however, I simply stored following the system and it labored out”. And I keep in mind, I’ll offer you one final story, I’ve been doing all of the speaking right here, however I keep in mind being at Blue Martini in Naples and I’m up on the bar and I’m speaking to this man. I feel it was a realtor, I feel. Nearly everyone seems to be, proper? However I feel he was a realtor and I mentioned, “Hey man”, we acquired to chatting, I don’t keep in mind about what, however I mentioned, “Hey man, I’m engaged on a aspect challenge. I’m at all times on the lookout for sharp individuals to speak to you. I’d like to seize your card or one thing. I’m right here with a gaggle, so I can’t actually speak an excessive amount of, however I’d like to comply with up with you and see if it’s one thing that you simply’d be open to, make some extra cash”. And he’s like, “Okay”. And so, he acquired me his card and I adopted up with him and acquired him on a presentation. I didn’t current as a result of I might sacrifice somewhat little bit of conversion for extra duplication. And so, as a result of I used to be skilled in gross sales hardcore, I could make a persuasive presentation, however they most likely can’t. So I relatively have them watch a video or one thing perhaps not as changing, however duplicatable as a result of I’ll say, “Hey, by the best way, all I do is present this video and that’s all you’d do”. And like, “All I do is get individuals to observe this video?” Sure. And so I comply with up with them and get them on a video and he joins. Nicely subsequent month, he got here to the corporate occasion. And so, at that specific firm occasion, I earned a BMW seven collection. And so he got here, I noticed him and I’m like, “Oh hey”. And he comes dashing over and he’s like, “Dude, you’re the primary revenue earner”. And I’m like, “Yeah”. He goes, “Why didn’t you inform me that? Lead with that”. I’m like, “Nicely, the rationale I didn’t inform you that’s as a result of you’ll be able to’t say that. See what I imply?
Jamie Kanner: Proper, yeah. Ray Higdon: He can’t say that. I can’t say I’m the primary earner on this factor. I mentioned aspect challenge. I do it on the aspect. That’s one thing that anybody can relate to and right here’s a video. That is the video you’d use. After which he reveals up on the occasion and nobody will ever be mad at you for beneath credibility. For those who play your self down, nobody’s going to be like, “Oh you large liar, I hate you”. Nobody’s ever going to hate on you for not tooting your personal horn. It’s when whenever you over to your horn, that’s after they’re like, “Oh boy”. And so, I might simply, what am I saying that they’ll say, or they’ll relate to? And am I saying something that they can’t say?
And so, I by no means was a verify bathe. I do know guys that they’ve this little pocket book and so they’re like, “See? Look, it really works”. And they need to actually present their checks, completely towards compliance and never sensible, however the psychological motive, I hate that, not simply because it’s not moral, however the psychological motive is they’ll’t try this. They haven’t any checks to indicate. I simply don’t just like the psychology of it. And so, what’s your tackle that? On all of this, I ought to say.
Jamie Kanner: To begin with, I adore it. It’s such level as a result of it’s not even that I say that, it’s that I really feel that. So faraway from it, that they need to not really feel that they may do what I do. And so, I feel that’s inflicting a disconnect, despite the fact that I’m specializing in serving them and I see what they’re able to. It takes a very long time for them to get to know … I’m lengthening the method. As soon as individuals get to know me, they’re like, “Oh my God, I get you. You’re wonderful. I’m so glad”. Nevertheless it’s not sufficient individuals I’m relatable to and quick sufficient. So I feel that’s a really legitimate level that I want to simply keep within the place of the place I used to be, and the sneakers that I walked in and the way it modified my life. And neglect about my life for one second, it modified my child’s life as a result of they’re crushing it enterprise as a result of they watched me, they heard me. When my daughter was 16 years outdated, she did my alternative assembly for 200 individuals. And she or he crushed it.
Ray Higdon: Wow.
Jamie Kanner: How did she try this? She simply heard me over and again and again.
Ray Higdon: That’s superior.
Jamie Kanner: Folks don’t notice the affect it might have on their youngsters, neglect about fast. You’re altering generations of who youngsters are going to indicate up as. Your youngsters are going to be unimaginable entrepreneurs, enterprise as a result of they watched their mother and pa.
Ray Higdon: Yeah. Nicely take that keenness and know that actually each individual you speak to is like that. After which, one very last thing, I mentioned it in my Blue Martinis story, however I might inform individuals you do that on the aspect. So I informed individuals I did this on the aspect after I was the primary earner of the corporate. If anybody ever asks like, “Nicely, what do you do full-time?” I mentioned, “I’m a full-time dad, however I do that on the aspect”. And so once more, I’m taking part in myself down, I’m not puffing myself up. And so like with you, if it’s perhaps full-time yoga. I don’t know what you do, however I might
Jamie Kanner: Full-time [crosstalk].
Ray Higdon: No matter works for you, however there’s simply rather more energy, I feel, in saying I do that on the aspect, I do that part-time as a result of some individuals, as quickly as you say full-time they are saying, “Oh, I can by no means do it”. Oh, no marvel you’re profitable, you’re full-time. If I might go full time, which I can’t then yeah, I’d be good to, which is baloney, however I do that on the aspect. And so nobody will ever be like, “Actually? How do you match this in?” Nicely, present this video to individuals. And I do a sure variety of it each week and a few say sure, some say no. However faucet the faucet into the eagerness that you’ve got, I feel what actually goes to drive you is the eagerness. If you lit up about your youngsters and simply begin occupied with all the children you’re going to affect. For those who can simply get extra mothers staying at dwelling, if that’s what they need, clearly. Not that they must or no matter, however in the event you can simply get extra mother and father free, the place they’re capable of spend extra time with their youngsters, capable of present them actually cool stuff and enterprise abilities, et cetera, then you definately’re serving to to vary the world for certain. And so, that’s what I might faucet into. Does that assist?
Jamie Kanner: Yeah, a lot.
Ray Higdon: Superior.
Jamie Kanner: That was wonderful.
Ray Higdon: Very cool.
Jamie Kanner: I so admire it.
Ray Higdon: Nicely, I’m rooting for you at 29 years are beginning throughout. It’s going to be wonderful. You’re going to crush that subsequent rank, however you don’t have to consider that subsequent rank. Take into consideration all the children and I actually consider you’ll naturally hit that rank. I actually do.
Jamie Kanner: Thanks. I admire it.
Ray Higdon: Jamie, everyone. Give her some love, drop some feedback, be happy to share this. And I admire you. Thanks, Jamie.
Jamie Kanner: Thanks, Ray. Thanks [crosstalk].
Ray Higdon: [crosstalk] I’ll see you within the group.
