As we speak we’re going to dive into find out how to do advertising on TikTok.

First I’m going to share why you must take into account TikTok, since you possibly have some biases in opposition to it. Subsequent I’m going to share the very best forms of movies that we’ve examined that work like loopy on TikTok. Lastly I’m going to share find out how to have the best mindset on TikTok, since you do must set a sure kind of mindset.

Why must you take into account TikTok?

Now we have so much to thank TikTok for as entrepreneurs. I imply as a marketer, you need to be very grateful for TikTok as a result of they modify the panorama of selling whether or not you utilize TikTok or not. They modified the panorama, which led Fb to implement Instagram reels and Fb reels. Fb owns Instagram should you didn’t know. What did they do this was so totally different? It’s not simply the brief video (though that’s a part of it) the massive factor was the change in algorithm.

Previously should you have been on Fb and also you posted a video or should you did a Fb dwell otherwise you posted one thing in your profile, what would the algorithm do? It might present it to some folks which might be linked to you and if it did effectively, it’d present it to a couple extra, it could by no means present it to 100%. The truth is you don’t have something that 100% of your Fb mates have ever seen, proper? Simply doesn’t occur. They are going to present it to a small piece of those who know you or comply with you or mates with you and if it does effectively, they’ll present it to a couple extra however not 100%.

TikTok actually modified it up. They mentioned okay as a substitute of that mannequin, let’s simply take the content material and present it to who would possibly like this content material whether or not they know you or not. I got here to be taught this as a result of we had college students that had struggled over on Fb, weren’t influencers, went over to TikTok and impulsively began getting a whole lot of 1000’s of views on their movies. Began making 1000’s of {dollars} a month the place they weren’t making something over on Fb.

After seeing these guys that struggled over on Fb crush it on TikTok, I needed to be taught this and so I began doing movies. The truth is, I bear in mind a man mentioned, “hey, you’re doing movies however you don’t even get that many views. No hate, Merry Christmas.” His identify is Lenny Phoenix, I nonetheless bear in mind. On the time I had like 300 followers, I wasn’t getting a whole lot of views and so I simply replied again to him. I did a video reply, not a clap again. I didn’t rise up in his grill or something. I simply mentioned, “hey you realize what? You’re proper. I’m fairly new over right here on TikTok and also you’re proper, I’m not getting that many views simply but. Truthful sufficient, however I’ve accomplished effectively on different platforms. However why ought to that be the marker of whether or not we hearken to somebody or not. I imply if somebody loses 10 kilos however they’re nonetheless not six-pack abs, couldn’t we be taught from them if we’re attempting to lose 10 kilos?” That was simply my quite simple argument.

It was a Saturday, I run, I’m taking part in with the youngsters and I come again and I look and that video has 20,000 views. Oh, wait a minute so I figured that’s a mistake so I shut out the app, I open it again up it’s bought 22,000 views after which it’s 25 then 30 then 35 then 50 then 55. It was loopy as a result of I solely have 300 followers. That will by no means occur in the old fashioned algorithm. For this reason one, whether or not you utilize TikTok or not, you need to be grateful for them as a result of they created an algorithm that was very totally different and actually was a leveling taking part in area. Now anyone no matter your affect or not, you have got the prospect, the very attainable probability of going viral of getting your video seen by 1000’s and 1000’s of individuals, if not a whole lot of 1000’s of individuals.

That’s why you must take into account TikTok. By the best way brief movies are the important thing to at this time’s advertising so should you’re going to do one, you would possibly as effectively do all three. For those who’re going to do a Fb reel, why not load it to Instagram reels and cargo it to TikTok. For this reason I extremely counsel you utilize TikTok.

What are the very best forms of movies to do on TikTok?

I’m going to provide you three options. These are three that we’ve examined they usually have accomplished very effectively.

One, controversial opinion. Now clearly this you need to weigh your values and what meaning to you. In our area, community advertising, lots of people they are saying, “solely a small share of individuals earn a living,” which is definitely true in any sort of gross sales efficiency enterprise. For instance on a median yr 700,000 folks pay cash out of their pocket for the actual property examination supplies. Of these 700 thousand those who paid cash for the examination supplies, about 116,000 really pay to take the examination and have 116,000, 50,000 previous the examination and of the 50,000, 37,000 make any cash in any respect as a realtor. Nobody talks in regards to the 662,000 those who paid cash to earn a living in actual property however didn’t. Why? They didn’t do the work. There’s lots of people in my area, within the community advertising area that we coach and practice that additionally don’t do the work, they suppose it’s magical or mystical. They don’t speak to anyone after which they’re indignant as a result of they didn’t make any cash, that’s not magical or mystical, that’s true in something. I did a video that talks about that phenomenon and guess what? There’s a whole lot of anti-MLM’s on the market that simply attacked that video and it helped me get 286,000 views on that video. Hey, I’ll take it.

Controversial views. What’s one thing in your area or in your area of interest or product or market or no matter that you just maintain that’s possibly opposite to what the lots suppose. Once more, be keen to take the hate should you go down this street however it’s a path for some fairly main publicity.

Quantity two, the “ask me how.” Now, the ask me how video is the place you might be demonstrating a advantage of your product, service or maybe alternative. No matter it’s that you’re advertising. In case you are somebody that’s promoting one thing round weight reduction, then possibly it’s you holding up your massive pair of pants that you just used to put on (the earlier than). Then you definitely present the after, proper? With, “Ask me how.” Doesn’t must contain a whole lot of talking. It could actually contain bullet factors or it will probably contain an indication. You probably have one thing that helps with again ache, then possibly it’s simply you going “ah…” (holding your again) and then you definitely going, “yeah.” “Ask me how.”

“Ask me how,” simply reverse engineer what’s it that you would display on a brief video that may get folks desirous to ask you find out how to get that consequence. That has been very highly effective.

Third model, it’s additionally an “ask me how”…is the overcomer. To date we talked in regards to the controversial, the “ask me how,” profit pushed, that is the “ask me how,” overcomer. Perhaps you have got overcome some issues in life. For me I discuss how I overcame rising up in a really abusive dwelling, didn’t end highschool on time, was hooked on medication, didn’t end school in any respect, have been divorced, been in foreclosures, been useless broke twice… there’s a whole lot of issues that I can use that I’ve overcome. You speaking in regards to the issues that you’ve got overcome whether or not it’s poisonous relationships or narcissistic associate or no matter. You speaking about these issues after which saying “ask me how.” “hey I’ve overcome these items…” “ask me how.”

These are the three forms of movies that we see do the easiest engagement-wise and view-wise on TikTok.

What’s the proper mindset to have on TikTok?

I’m going to provide you two primary issues.

Primary, consistency and quantity two, tenacity and people are somewhat totally different.

Consistency is you doing the issues over and over and over.

Tenacity is you overcoming the issues which might be going to return up alongside the best way.

What are the issues which might be going to return up alongside the best way? You’re going to have one video… for instance, proper now, on my Fb reels that are only a illustration of my TikTok views however we’ve TikTok’s which have 286,000 views, we’ve Fb reels which have one million views, we’ve TikTok’s which have 200 views. I’ve Fb reels which have 500 views. You might want to embrace the very actual reality that not your entire movies are going to go viral, not your entire movies are going to do very well. The truth is it appears to me like those I work the toughest on appear to carry out the least and a few of the ones that I assumed oh it is a actually dumb one and I roll it on the market impulsively it blows up. It’s a must to have that tenacity and consistency to maintain going even when the numbers aren’t in your favor.

Tenacity in opposition to the haters. When your movies go viral, one factor that folks don’t discuss is you’re going to get in entrance of those who don’t know you. Folks that don’t know you and a few those who do know you possibly however those who don’t know you they wish to throw these hater feedback. You’ll get hater feedback, it is advisable be ready for that. You already know I had a man inform me, “I don’t wish to cope with the haters, I simply wish to construct a profitable enterprise.” I advised him, “pay attention, you may’t make it to the thankers with out going via the haters.”

You’ll get haters and it is advisable have the tenacity to maintain going regardless of these haters. Don’t allow them to get to you. They’re on the market. Simply know that harm folks harm. When folks don’t be ok with themselves, they wish to carry you right down to make you not be ok with your self. Don’t allow them to do it, that could be a alternative.

Wish to know find out how to crush it on TikTok?

Now we have a three-step launch that we train you intimately. That is about an hour coaching nevertheless it’s extraordinarily thorough. For those who went step-by-step, click on this hyperlink HigdonGroup.com/3steplaunch, it can take you over to our three-step launch so you can begin crushing it on TikTok.