What is Affiliate Marketing?
What is affiliate marketing? Affiliate marketing is simply a form of commission-based promotion. A company rewards one or more affiliate marketers for every visitor or customer brought about by the affiliate’s promotion efforts. The affiliate marketers are rewarded for referring customers, sending traffic to the merchant’s website, and making sales. The merchant pays the affiliate marketer a commission for any action resulting from their referrals.
There are two basic types of affiliate marketing – direct and indirect. Direct affiliate marketing involves a business providing products or services to another company and paying an affiliate a commission for every customer or visitor sent through that affiliate marketing link. It is a very high-risk, high-reward kind of program. The potential to earn large amounts of money is excellent, but it also has a steep learning curve. Most people who make a living at affiliate marketing have started with this type of program. A related style is the passive income opportunity (passive income), which is essentially a commission-based career that uses the power of advertising to bring in a steady stream of income.
Direct marketing requires no specific knowledge of the product or service to promote. Affiliates choose a topic to encourage, create a promotional campaign and drive traffic to the merchant’s website. Once someone visits the merchant’s site and purchases something, the affiliate is paid a commission. This is the most simplistic way to look at affiliate marketing; the process consists of more steps than that.
For a new affiliate marketer, the best way to learn what affiliate marketing is and build a successful career from home is to gain some real-world experience through working with real-world merchants. An excellent place to start is with an online store. While it is true that there are thousands of opportunities for online sales, creating an online store takes time, money, and a substantial amount of effort on the part of the affiliate marketer. It can be done, however. With a bit of hard work and dedication, an affiliate marketer can create a thriving business that will generate a passive income for years to come.
As mentioned earlier, search engine optimization or SEO is essential for success in what is affiliate marketing. SEO includes elements such as keyword research, link building, content optimization, and pay-per-click management. Each of these elements affects revenue generation and conversion rates dramatically. The value of SEO cannot be underestimated. It can mean the difference between making money with your business or losing it.
The second thing that is affiliate marketing is a back-end service. A merchant will provide the affiliate with everything they need to market their product correctly. This may include lead capture forms, sales leads, squeeze pages, opt-in boxes, email autoresponders, auto-responders, and more. The merchant will take care of the inventory, customer support, and payment processing.
The final component of what is affiliate marketing offers the marketer is quality traffic. A visitor enters a website, sees the product, clicks on a link, and is directed to the merchant’s sales page. The marketer gets paid a commission for the sale. The higher the revenue generated by the visitor, the greater the commission the marketer will receive. High-quality traffic will result in increased revenue and increased profit.
It is essential to understand all of the components of affiliate marketing, including the importance of SEO for success in this industry. When done correctly, an affiliate marketer can establish himself as an expert in his or her niche and attract an audience of buyers interested in purchasing their product. These viewers will then become potential customers of the merchant, who will, in turn, buy the products being promoted.