PartyLite offers no info on its web site about who owns or runs the corporate.

A number of Google searches reveals that PartyLite launched again in 1973. In some unspecified time in the future it was acquired by former MLM conglomerate Blyth.

Along with PartyLite, Blyth is understood for earlier possession of now defunct Visalus.

In October 2015 Blyth and PartyLite had been acquired by the multinational Carlyle Group.

In Might 2016 Carlyle Group merged PartyLite with Candle-lite, a perfume and candle firm based in Ohio again in 1840, underneath the holding firm Luminex House Décor & Perfume Firm.

Heading up Luminex House Décor & Perfume Firm is CEO Scott Meader (appointed July 2020).

Meader (proper) has an govt historical past within the client packaged items business. So far as I can inform Luminex House Décor & Perfume Firm and PartyLite is his first MLM appointment.

As per a press-release issued on the time of Meader’s appointment, Luminex House Décor & Perfume Firm had ‘about 1,200 whole staff and $495 million in income in 2019’.

Though Luminex House Décor & Perfume Firm and PartyLite are successfully one and the identical, this can be a particular assessment of PartyLite.

Learn on for a full assessment of PartyLite’s MLM alternative.

PartyLite’s Merchandise

PartyLite sells perfume themed product spanning residence perfume, wellbeing, perfume types and residential decor.

There are far too many PartyLite merchandise to listing right here individually. Fortunately although the corporate offers an entire retail catalog on its web site.

On their web site PartyLite state their merchandise are

made with a most interesting and cleanest elements.

That’s why we stand behind our merchandise with our PartyLite BePure Dedication, No No Record and 100% Love It Assure.

Out of curiosity I went in search of the “BePure Dedication”, solely to seek out archived variations of it have just lately been eliminated.

I did nevertheless discover a 2019 BePure Dedication advertising and marketing video on PartyLite’s YouTube channel.

Within the video PureLite claims its merchandise

• burn clear;
• generate “minimal soot”;
• are non-toxic;
• are freed from parabens, phthalates, sulfates and lead
• use 100% pure wicks;
• are cruelty free;
• are created in “small batches”;
• include pure important oils;
• “maximize renewable sources”;
• include “plant derived elements” and “recycled supplies”;

Whether or not the current removing of the BePure Dedication web site sources is due to a shift in these claims is unclear.

PartyLite’s Compensation Plan

PartyLite doesn’t present a available copy of its compensation plan on its web site.

I used to be capable of finding two PartyLite compensation plans, relationship again to 2017 and 2020.

In 2017 PartyLite had what I’d name a standard MLM compensation plan.

In August 2020, across the time of Scott Meader’s appointment as CEO, PartyLite launched a “new affiliate enterprise mannequin”.

On this new mannequin, you’ll be paid based mostly on gross sales quantity by a easy fee construction.

You can too add Associates to your staff and make fee on their gross sales.

The next evaluation relies on PartyLite’s launched August 2020 compensation plan for the US.

So far as I’m conscious it hasn’t modified over the previous yr.

Retail Commissions

PartyLite associates earn a fee on gross sales positioned by retail prospects.

Retail fee charges are decided by whole month-to-month retail buyer quantity:

• generate $0 to $250 in month-to-month gross sales and obtain a 15% retail fee fee
• generate $250.01 to $1500 in month-to-month gross sales and obtain a 20% retail fee fee
• generate $1500.01 to $3000 in month-to-month gross sales and obtain a 25% retail fee fee
• generate $3000.01 to $5000 in month-to-month gross sales and obtain a 30% retail fee fee
• generate $5000.01 or extra in month-to-month gross sales and obtain a 35% retail fee fee

Residual Commissions

PartyLite associates who’ve recruited not less than one affiliate and generate $100 or extra in month-to-month retail buyer gross sales, qualify for residual commissions.

PartyLite pays a 5% residual fee down one stage of recruitment.

Be aware that residual commissions embrace each downline retail gross sales and their very own purchases.

Becoming a member of PartyLite

PartyLite affiliate membership is $49.90 yearly.

Associates are charged a $1.50 a month in the event that they wish to “handle your fee funds”.

A $3 month-to-month penalty charge is charged if an affiliate does withdraw earned commissions for 3 consecutive months.

Conclusion

PartyLite suffers from “faceless company” syndrome. Whereas I’m usually towards this for an MLM firm, I’m torn on giving PartyLite a cross.

For no matter motive, PartyLite gutted their fully-fledged MLM alternative final yr. What they now supply is MLM lite.

Paying down one stage of recruitment (incomes on gross sales quantity generated on what’s technically stage two of your unilevel staff), is the naked minimal to qualify as an MLM firm.

There’s nothing improper with that, it’s simply an observable shift away from “conventional” MLM.

In that sense I don’t suppose there’s a lot of what we’d usually consult with as an MLM tradition at PartyLite.

With that in thoughts, do they want front-facing administration, occasions and the entire shebang?

A go to to PartyLite’s web site reveals the merchandise are entrance and heart. It seems identical to another retailer.

There’s a “be a part of our staff” hyperlink within the navigation bar however that’s it. PartyLife is in any other case all concerning the merchandise.

And that’s positively a great factor.

I can’t personally converse to the standard of PartyLite’s merchandise however what’s introduced on their web site seems fairly first rate.

Our wax merchandise are proudly made in the usA. and manufactured within the USA at our Leesburg, OH facility.

Tealight candles are available at $12 and jar candles are $27 to the mid to excessive $30s.

Low cost sufficient to buy and consider earlier than committing to something.

And for people who do commit, MLM commissions are behind a $100 a month gross sales qualification.

Whereas residual commissions are paid on affiliate purchases, this $100 a month has to be retail buyer gross sales.

Buyer Quantity (CV) – this represents purchases of PartyLite merchandise, together with reward certificates, that prospects make utilizing your Distinctive Affiliate Hyperlink or on the PartyLite firm web site the place a buyer’s order has beforehand been attributed to you.

PartyLite make the excellence between CV and “affiliate quantity”, so there doesn’t seem like a loophole.

Given the robust concentrate on merchandise and total route PartyLite appears to be specializing in, I’ll give them a faceless company cross.

PartyLite is a no nonsense product-focused alternative with an equally no nonsense compensation plan.

Good luck!