Is it attainable to advertise your merchandise and promote on TikTok?
The reply is YES!
Simply ask Carrie Izzo and Kaggan Parker – two stay-at-home mothers who, between the 2 of them, bought over 1,400 new prospects in 30 days!
These numbers are loopy!
Let’s be sincere, these outcomes are usually not regular… however TikTok isn’t regular. It’s the one social media platform the place you may be a part of, have zero (or near zero) followers, and nonetheless go viral.
Disclaimer: This won’t final lengthy or it might go on for a extremely very long time. Both manner, why not reap the benefits of this distinctive alternative?
So should you’re as enthusiastic about TikTok as we’re, and should you’re trying to enhance your corporation and skyrocket your outcomes, that is the coaching for you!
Promoting on TikTok: How Carrie Izzo Received 800+ New Clients in 30 Days
Batching Content material
When Carrie bought began on TikTok, she determined to be strategic about it. She would:
- Spend not less than 30 min/day watching movies
- Save them into her “Saved” part
- Batch create content material each Sunday
That’s proper. Each Sunday, she would inform her husband she’ll be gone for the day. Then she would go to her workplace the place she has a closet filled with outfits, and he or she would simply begin creating TikToks!
This is among the greatest facets of the platform! You possibly can create 10-15 TikToks and add them all through the week to unfold it out.
Since you’re going to stretch your self skinny should you’re attempting to provide you with an thought daily. It’s a must to research and plan all through the week, similar to the rest.
Repurposing Content material with TikSave
The excellent news is, you don’t must overlook Fb and Instagram, since you by no means know when the app will disappear or change.
That’s why Carrie makes use of an app known as TikSave. So each time she creates a TikTok, she masses the video to TikSave and removes the watermark.
Then, she’s in a position to make use of it for Instagram Reels and/or her Fb web page.
Sticking to Your Area of interest
Some folks mess around with their content material. Not Carrie. When she did that, she discovered that her views suffered.
So now she’s sticking to well being and wellness.
However she’s not posting the identical movies time and again. For instance, she’s making comedy skits about screwing up her weight loss program. The movies are nonetheless wellness-based however they’re additionally hilarious and folks relate to them.
TikTok Developments
One other cool factor about TikTok is that we expect we have to be artistic however we actually don’t. As a result of should you simply observe different well being and wellness accounts, you get concepts and inspiration. In fact, you wish to put your personal twist to it but it surely’s not an unique thought. So it’s tremendous highly effective when you may hop on these TikTok traits.
So go and see what’s working.
You may have 15 seconds to seize folks’s consideration. Research the traits, the sounds, the movies, and incorporate your self into them.
Carrie says that TikTok is “the hardest platform” she’s ever recognized. Why? As a result of it’s actually arduous to determine the algorithm.
That’s why it’s essential to remain constant. Considered one of your movies will go viral ultimately!
Going Stay
It’s a must to have 1,000 followers to have the choice of going Stay. And for Carrie, attending to these 1,000 followers was such a gradual crawl.
She was placing out movies however nothing was taking place.
So she determined to do a giveaway of considered one of her merchandise. She created a video instructing folks to “observe and remark what taste you want to strive.”
After which growth! In a single day, she went from 700 follows to about 7,000!
PRO Tip: Give folks one thing to do, resembling “Like/Observe/Coronary heart.” It’s a must to inform them what to do, in any other case, they’re not going to do it.
When Carrie was over the 1,000 followers threshold, it took her virtually 4 months to go Stay. And he or she was so nervous about it.
However as soon as she was Stay, she simply began speaking about her merchandise like she usually would.
Quickly she came upon that individuals are continuously hopping on and off. So she began repeating the identical issues time and again. That made her Lives go by rapidly.
However what pushed the needle for Carrie was when she went over the 1-hour mark. As a result of while you go previous an hour, you’re extra more likely to get pushed out to the For You web page.
That’s when her TikTok went loopy! She began getting messages and orders like by no means earlier than.
Inside 4 hours, she had 65 new orders, and considered one of her movies bought over 800,000 views! That’s the ability of Stay video!
So Carrie began going Stay twice a day, Monday, Wednesday, and Friday. And he or she introduced in additional prospects than in her two years on Fb mixed.
Dealing with Feedback
Proper off the gate, you wish to flip in your feedback filters. Since you’re going to seek out lots of haters on TikTok. So what are you able to do?
When you’re Stay, you may merely click on on the imply remark somebody left and it’ll carry up their identify. The app offers you the choice to “mute” or “block” – it’s higher to instantly block them.
After a while, Carrie’s Lives bought so massive that she needed to rent a moderator to assist her handle the feedback. And that lady is on each Stay with Carrie, and he or she helps her reply questions and block/mute folks.
Disclaimer: If sufficient folks report your video, you may get shadowbanned, that means that solely your followers will likely be seeing your content material. That’s precisely what occurred to Carrie however the good factor is, it doesn’t final perpetually and he or she’s nonetheless getting in new gross sales. That’s why it’s so essential to ship your results in your different platforms.
Capturing Leads
In two months, Carrie bought over 1,200 new prospects. And now she has their data and telephone numbers.
So what she does is as soon as every week, she takes all of that knowledge and plugs it right into a textual content messaging system, and connects with these folks.
Carrie has made it her focus to carry her leads into Fb and Instagram.
That’s why every time she goes Stay, the very first thing she says is,“Hey guys, I’ve this free useful resource in a buyer group. It’s over on Fb, so go to attach with me over there.”
As a result of right here’s the deal. We don’t understand how lengthy TikTok will likely be working, so it’s higher to depend on extra secure platforms resembling Fb and Instagram. In fact, while you’re doing 1000’s of {dollars} in gross sales in an hour or two, it’s arduous to disclaim the ability of TikTok.
Promoting on TikTok: How Kaggan Parker Received 500+ New Clients in 30 Days
Getting Began
Questioning what to speak about and how much movies to create on TikTok?
When Kaggan determined to discover TikTok, she requested herself:
- “Who do I get pleasure from following?”
- “What sort of content material are they creating?”
- “How can I incorporate these parts into my very own movies?”
This works as a result of it’s merely taking content material that you just already like and making use of it to your self, to your loved ones, and to your product/service.
That’s how she rapidly grew to become the “the lady with shorty shorts that all the time had the black spoon in her hand”. And that carried over the whole lot else.
Figuring Out the TikTok Content material
You realize what the perfect half is? Determining TikTok doesn’t take that a lot time. When you simply say, “You realize what? I’m simply going to decide to it,” and also you simply begin doing it, you get the grasp of it fairly rapidly.
There are such a lot of choices on the market! You possibly can:
- Present worth and suggestions
- Dance
- Lip sync
- Do duets with different folks’s movies
Ninja Tip: Have interaction with different folks’s content material. We’ve seen feedback on viral movies go viral!
Afraid of trying silly?
No one desires to appear like a idiot or to be made on of… However that’s simply the cope with social media. It’s a must to put your self on the market and be okay with failure and with embarrassing your self.
The excellent news is most of your Fb followers don’t know you’re fumbling and bumbling on another platform. So that you’ll be figuring it out in entrance of full strangers. That’s precisely what Kaggan did!
Going Stay
When Kaggan found out what kind of content material she might submit on TikTok, she grew to become slightly extra promotional. That’s when she began seeing actual outcomes!
She made a dedication to indicate up persistently and it paid off.
As soon as a few her movies bought 100,000 views, she determined to begin going Stay as soon as a day, daily at 10 AM CST (aside from Saturday or Sunday, relying on her schedule).
And what would she do throughout her Lives?
She would actually simply sit along with her merchandise in entrance of her and discuss them.
One other technique Kaggan employs is to discuss her routine, her skincare, the espresso that she drinks, and many others.
Her Lives usually go on for about an hour. However individuals are continuously altering, so she would get the identical questions and discuss the identical issues. So Lives go by actually quick and ultimately, on common, Kaggan would have had an viewers of round 5,000 folks!
And right here’s the kicker. These are folks she does NOT know! How cool is that?
Trace: TikTok Lives don’t get saved. So even should you mess up, nobody will ever know however the individuals who had been on.
Capturing Leads
In the case of capturing leads, Kaggan is taking all her folks again to Instagram. As a result of should you’ve ever messed round with the TikTok messenger, then you realize that their messaging platform is the worst of all.
In fact, Kaggan doesn’t wish to seize each lead. She desires to draw people who find themselves much like her and who’re going to get pleasure from and recognize her content material.
As soon as these leads grow to be prospects, they get Kaggan’s telephone quantity and that’s how they impart.
Kaggan does her teaching privately however she additionally creates Buyer Accountability Chats the place folks can talk with one another off TikTok, Instagram, or Fb.
What’s extra, Kaggan has two Google Varieties in her Milkshake hyperlink. They’re for:
- Buyer Service – if prospects don’t know what product to purchase, they’ll fill out the shape and Kaggan will assist them decide their product system.
- Enterprise Companions – if prospects wish to be a part of her enterprise, they fill out this kind. That’s how she bought 8 new companions off TikTok in 30 days!
Constructing Your Model
If you happen to’re not on TikTok but, no matter your excuse is, it’s not adequate.
Being on TikTok confirmed Kaggan the worth of figuring out your area of interest and it helped her work out what her model is!
After spending 4 years within the enterprise and 1000’s of {dollars} in private coaches, masterminds, and trainings, what helped Kaggan essentially the most was placing herself on the market and testing issues out. Actually, inside every week of being on TikTok, she had solutions to all of her questions and he or she’s having the perfect time of her life!
Repurposing Content material
One other cool factor about TikTok is that different platforms are copying the short-form video mannequin, so you may repurpose your content material for Instagram, Fb, even YouTube!
That’s precisely what Kaggan is doing. She’s repurposing the whole lot for Instagram and her model new account bought 1,400 followers in every week due to TikTok.
So, it’s loopy how briskly you may develop and the way that progress trickles over into each single considered one of your platforms!
PRO Tip: If somebody desires to purchase your product, they’ll simply observe you on Fb or Instagram. However in the event that they wish to companion with you, that’s a special dialog and in our opinion, they want a Fb account. In any other case, it’s more durable to assist such folks. Not unimaginable, in fact, however more durable.
So this was how these two stay-at-home mothers managed to accumulate 1,400 new prospects in 30 days! Which tip did you want greatest? Tell us within the feedback under! And should you discovered worth on this coaching, share it along with your teammates!
Further Sources to Assist You Construct Your Enterprise:
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- Sources – we typically get requested what instruments we use and advocate, so we put collectively one web page with all our favourite sources. Take pleasure in!
Be at liberty to share this with anybody who may get pleasure from it and likewise remark under in your favourite tip or your largest takeaway. We are able to’t wait to see your feedback!
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